Ventana Research Analyst Perspectives

As with many IT innovations, augmented reality (AR), extended reality (XR) and the related topic of spatial computing had been discussed to death long before they became a practical reality. As a user interface, AR is already well understood in terms of its ability to open vast new vistas in entertainment as well as making physical tasks, such as machinery maintenance and warehouse pick-and-pack, far more efficient. In the case of spatial computing, by using glasses to superimpose workflow...

Ventana Research has announced its market agenda for 2022, continuing the tradition of reliability in our efforts to educate and guide the technology market. Our assessments are backed by our expertise and independence, as we do not share our market agenda or our research – including analyst and market perspectives or our Value Index – with any external party until it is published. We review and refine our market agenda throughout the year to ensure we offer the expertise and insights...

Pricing is an issue that almost every for-profit company confronts – and usually agonizes over. Chief financial officers must play a part in setting the strategic direction of pricing in their organization. They should not be involved in tactical pricing decisions because they are not close enough to markets and customers, but they should be part of the strategic design of pricing, especially as part of a profitability management effort, which I’ve discussed before.

The term NoSQL has been a misnomer ever since it appeared in 2009 to describe a group of emerging databases. It was true that a lack of support for Structured Query Language (SQL) was common to the various databases referred to as NoSQL. However, it was always one of a number of common characteristics, including flexible schema, distributed data processing, open source licensing, and the use of non-relational data models (key value, document, graph) rather than relational tables. As the various...

Breaking into the database market as a new vendor is easier said than done given the dominance of the sector by established database and data management giants, as well as the cloud computing providers. We recently described the emergence of a new breed of distributed SQL database providers with products designed to address hybrid and multi-cloud data processing. These databases are architecturally and functionally differentiated from both the traditional relational incumbents (in terms of...

Any organization that relies heavily on a large labor force looks to automation to reduce costs, and contact centers are no exception. They handle interactions at such large scale that almost any effort to automate some part of the process can deliver measurable efficiencies. Two factors have ratcheted up attention on automating customer experience workflows: the dramatic expansion of digital interaction channels, and the development of artificial intelligence and machine learning tools to...

Digital transformation of the Office of Finance has been a recurring theme for several years, but adoption accelerated when offices were locked down and organizations had to collaborate remotely. It involves shifting manual work, often completed via spreadsheets circulating in emails, to software and systems for improved performance.

When NICE acquired inContact in 2016, it began a transformation that saw it broaden its product offering and positioned itself to play a larger role in the contact center and customer experience industries. It was a prescient move, creating a firm that could supply end-to-end contact center functionality in the cloud. And it anticipated today’s market dynamic, in which NICE and its competitors are racing to define (and capitalize on) the post-contact center future.

The age of digital communication platforms is upon us. The need has never been greater for an open and secure platform that satisfies the demand for enterprise-grade business and technology requirements. Overcoming today’s technology challenges is possible with a next-generation cloud-based delivery model that is both extensible and reliable. Organizations considering a digital communication platform can take decisive steps to ensure digital communications for everyone — inside, outside,...

To maximize the value of the workforce and the work conducted, organizations need to increase the effectiveness of workers assigned to critical, interrelated tasks. Doing so requires a commitment to planning the best use of workers and resources. Failing to do so can limit an organization’s ability to reach essential milestones and complete work related to business processes with customers, partners and across the supply chain.