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        Ventana Research Analyst Perspectives

        Increasing threats and challenges from cyberattacks, data breaches and other incidents have made digital security a critical concern for organizations. These dangers have devastating consequences, including financial loss, reputational damage, legal liabilities and operational disruption. Adopting effective and efficient digital security strategies is key to protecting data, assets and customers from risk.

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        Topics: Digital Business, Digital Security

        With the growing threat landscape and increasing reliance on technology, digital security has become a critical concern. What constitutes digital security, and how is it different from cybersecurity? How are the roles of the chief information officer and chief information security officer evolving to meet digital security needs? To explore these questions, we must understand the impact of digital transformation and modernization and identify strategies for success. I’ll also set the stage for...

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        Topics: Digital Business, Digital Security

        The digital transformation movement was about making wholesale changes in the use of technology across all lines of business and functions. It required organizational change on a large scale, including adapting the organization’s culture, retraining or rehiring the workforce and process realignment. Change management and a significant time commitment to implement change were necessary while maintaining existing operations.

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        Topics: Cloud Computing, Digital Technology, Digital Business, Governance & Risk

        With Ventana Research’s 2023 Market Agenda, we continue the guidance we’ve offered for two decades to help organizations derive maximum value from digital business technology investments. Through our market research and expertise, we identify trends and best practices and share insights on how to achieve technological effectiveness, particularly in key processes and systems to engage the workforce.

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        Topics: Performance Management, Business Continuity, Digital transformation, Digital Business, Digital Security, Digital Communications, Work Management, Experience Management, Governance & Risk, Sustainability & ESG

        Ventana Research has announced its market agenda for 2023, continuing a 20-year tradition of credibility and trust in our objective efforts to educate and guide the technology market. Our research and insights are backed by our expertise and independence, as we do not share our Market Agenda or our market research – including analyst and market perspectives – with any external party before it is published. We continuously refine our Market Agenda throughout the year to ensure we offer the...

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        Topics: Customer Experience, Human Capital Management, Marketing, Office of Finance, Analytics, Data, Digital Technology, Operations & Supply Chain, Digital Business, Office of Revenue

        In today’s organization, the myriad of analytics and permutations of dashboards challenge workers’ ability to take contextual actions efficiently. Unfortunately, conventional wisdom for investing in analytics does not recognize the benefits of empowering the workforce to understand the situation, examine options and work together to make the best possible decision.

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        Topics: business intelligence, Analytics, Data, Digital Technology, Digital Business, AI & Machine Learning, Analytics & Data, Analytic Data Platforms

        The management of work is a focal point for every organization that has people and resources directed to accomplish the smallest to largest of tasks. But many organizations are not easily able to manage complex activities because the details of how people are assigned and complete work are not as simple as they should be. Traditional project management methods and technologies have failed to work in an enterprise manner, so new approaches have emerged to meet today’s challenges. The essence of...

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        Topics: Digital Business, Work Management

        The technology industry has established itself as a pivotal force in its ability to help organizations become more intelligent and automated. But doing so has required a journey of epic proportions for most organizations that have had to endure a transition of competencies and skills that was, in many places, transitioned to consulting firms who were hired appropriately to manage changes. Unfortunately, this step led, in many cases, to an extended focus on digital transformation rather than the...

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        Topics: Customer Experience, Human Capital Management, Marketing, Office of Finance, Analytics, Data, Digital Technology, Operations & Supply Chain, Digital Business, Office of Revenue

        In my previous perspectives on cloud computing, I addressed some of the realities of cloud costs as well as hybrid and multi-cloud architectures. In the midst of the pandemic, my colleague, Mark Smith, authored a series of perspectives on considerations for business continuity in general, beginning with this look at some of the investments organizations must make to mitigate the risk of business disruptions. In this perspective, I’d like to address some of the realities of business continuity...

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        Topics: Business Continuity, Cloud Computing, Digital Technology, Digital Business

        Pressures to engage consumers through every interaction and provide a delightful customer experience are influencing advancements in business and technology. Organizations are challenged to manage friction points experienced by billions of consumers amid expanding digital channels. These issues must be addressed to engage and respond to customers every second of the day.

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        Topics: Customer Experience, Contact Center, agent management, Digital Business
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        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

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