Ventana Research Analyst Perspectives

Industry Analyst Art or Fiction: Questionable Technology Predictions

Posted by Mark Smith on Oct 8, 2012 11:17:53 AM

I recently wrote about how technology vendors attempt to skew analysts’ and influencers’ research from the edit and review cycles controlled in financial contracts to payment for placed blogs as independent analysis published on the Internet. It is unfortunate that we have to deal with this level of bias. Clearly it is critical for business and IT to identify trusted sources of research and insight that can help determine technology direction. Businesses need not just data but insights from experienced advisors who can provide information with depth and meaning. Unfortunately, a recent pronouncement or prediction from one analyst firm throws a bad light on technology analysts in general.

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Topics: Sales Performance, Gartner, Research, CIO, Customer & Contact Center, CMO Spend, Technology Spending