Ventana Research Analyst Perspectives

I have a phrase I like to use when describing the changing nature of sales: Not all revenue and sales dollars look the same. This is in reference to the changing nature of both how in addition to traditional offerings, organizations are now selling subscription and usage-based products and services through multiple channels. These customer-driven shifts in the approach to buying and selling are also altering the economics of the B2B and B2B business models. 

Ensuring digital effectiveness requires insights into how enterprises can provide the best outcomes through people, processes and technologies. Armed with those insights, business and technology investments can effectively innovate and streamline organizational processes.

Billtrust software manages the full accounts receivable (A/R) cycle, from invoicing to payments, to increase the productivity of the A/R staff while providing customers with a better experience and reducing frictions in their order-to-pay motions. The company’s unified A/R software supports credit application automation, invoice delivery, collections, cash application, payment management and a business payments network (BPN).

I recently discussed how fashion has a surprisingly significant role to play in the data market as various architectural approaches to data storage and processing take turns enjoying a phase in the limelight. Pendulum swing is a theory of fashion that describes the periodic movement of trends between two extremes, such as short and long hemlines or skinny and baggy/flared trousers. Pendulum swing theory is similarly a factor in data technology trends, with an example being the oscillation...

It often takes longer to adopt new technology in the customer service delivery environment than in other business areas. In fact, service operations are among the most efficient and well-organized processes (despite what consumers might think). Because both the processes and the technology that drive them are deeply engrained in many companies, many people resist large-scale transformation projects because of their disruption and the uncertainty of outcomes. 

Doing more by doing less means using artificial intelligence and related technologies to make financial planning and analysis organizations more productive. By eliminating low-value and unproductive work, AI enables FP&A teams to free up considerable time for more useful and consequential forecasting, planning, budgeting, analysis and reporting. 

I previously described how Oracle had positioned its database portfolio to address any and all data platform requirements. The caveat to that statement at the time was that any organization wanting to take advantage of the company’s flagship Oracle Autonomous Database could only do so using Oracle Cloud Infrastructure (OCI) cloud computing service, their own datacenter or a hybrid cloud environment. The widespread popularity of Oracle Database and the advanced automation capabilities delivered...

We conducted our recent Smart Financial Close Dynamic Insights Research in part to assess to what extent the substantial disruptions of the pandemic have impacted the accounting close. When office lockdowns began in the first quarter of 2020, many finance departments were challenged to conduct the quarterly close remotely without face-to-face interactions. In the United States, the Securities and Exchange Commission was so concerned that corporations would be unable to meet filing deadlines...

insightsoftware offers a portfolio of software designed mainly for the office of finance to handle reporting, budgeting and planning, consolidation and close management, business intelligence (BI) and analytics, as well as compliance. The company’s applications directly address a core issue confronting many finance department executives today: Productivity. The U.S. Bureau of Labor statistics reported that 17% of accountants retired or resigned in the 2020-22 period, cutting the available...

Verint’s November analyst conference was an opportunity to flesh out the strategies unveiled earlier in the year on AI deployment and on “Open CCaaS,” a moniker describing how contact centers are provisioned going forward. The company displayed notable progress, particularly in rolling out AI bots for numerous real-world applications. 

There are stark reminders that all is not well in business-to-business sales and marketing land. Many organizations struggle to hit revenue targets, and individuals consistently fail to hit their quotas. Various reasons are put forward, but the more convincing argument is that buyer behavior has transformed over the years, requiring changes to the traditional way of engaging with B2B prospects and customers. Even Jon Miller, co-founder of Marketo, has acknowledged that the process on which he...