Ventana Research Analyst Perspectives

About the Analyst

Stephen Hurrell

Stephen is responsible for the overall research direction for the Office of Sales at Ventana Research, including the areas of digital commerce, price and revenue management, product information management, sales enablement, sales performance management and subscription management. He brings 20+ years of experience in product and CS leadership, developing data-driven applications in sales enablement, financial reporting and planning, and billing and monetization platforms, helping to scale product teams and support customers such as Workday, NCR, Thomson Reuters, Broadridge Financials, JP Morgan Chase, Unilever and AAA (NCNU), before moving into an analyst role. Prior to joining Ventana Research in 2020, Stephen was General Manager at InsideSales.com where he was responsible for the acquisition of C9 Analytics, VP of Product and AI strategy at RecVue and held roles at Oracle, Exigen and Aviso. Stephen earned his BS in Economics from the London School of Economics.

Recent Posts

Vindicia Showcases Bundling and Subscription Intelligence

Posted by Stephen Hurrell on Oct 20, 2021 3:00:00 AM

The subscription business model has seen much growth in all aspects of the market in recent years. Now considered the standard for the digital age, the model’s implementation travels parallel to rising technology, leading to the demand for newer functionality and tools. As more and more vendors create their own versions, and as the subscription model is increasingly adopted, technology solutions are also advancing to support a broader range of products and services, as well as industries.

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Topics: Sales, Subscription Billing, subscription management, partner management

Pricing Optimization Software Helps Maximize Revenue

Posted by Stephen Hurrell on Oct 13, 2021 3:00:00 AM

Price management and optimization is not a new discipline, but until now, it has been restricted to particular industries — such as discrete manufacturing and chemicals — where there are potentially hundreds if not thousands of stock-keeping units covering many interdependent products.

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Topics: subscription management, Revenue Management, profitability management, pricing management

BillingPlatform Bolsters the Rise of Subscription Services

Posted by Stephen Hurrell on Sep 22, 2021 3:00:00 AM

Subscription management and billing services help organizations offer unique benefits and enhance delivery to customers. By making services more personalized, organizations can acquire – and retain – more customers.

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Topics: Sales, Office of Finance, Continuous Planning, embedded analytics, Analytics, Business Intelligence, Business Planning, Product Information Management, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, ERP and Continuous Accounting, natural language processing, AI and Machine Learning, revenue and lease accounting, continuous supply chain, subscription management, partner management, digital finance, Process Mining, Streaming Analytics, supplier relationship management

Revenue Management Maximizes Partner and Reseller Subscriptions

Posted by Stephen Hurrell on Sep 15, 2021 12:00:00 AM

Among the many digital economy trends written about in recent years, one of the most significant has been the adoption of a subscription business model. For organizations with a business model that also includes reselling third-party products and services, this shift to subscription services adds complications and potential challenges.

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Topics: Customer Experience, Product Information Management, Price and Revenue Management, ERP and Continuous Accounting, subscription management

Subscription Automation Enables a Better Subscriber Experience

Posted by Stephen Hurrell on Sep 8, 2021 3:00:00 AM

A subscription business model and an exceptional customer experience are equal priorities for many organizations. Much has been written about both: Subscription and usage services are considered the business model for the digital age, and a great customer experience is how organizations acquire and retain customers. I believe that by 2024, the category of subscription management software will emerge with a suite of applications and platform supporting the subscriber experience through the complete customer lifecycle to drive operational effectiveness.

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Topics: Customer Experience, subscription management