Ventana Research Analyst Perspectives

The data and analytics sector rightly places great importance on data quality: Almost two-thirds (64%) of participants in Ventana Research’s Analytics and Data Benchmark Research cite reviewing data for quality and consistency issues as the most time-consuming task in analyzing data. Data and analytics vendors would not recommend that customers use tools known to have data quality problems. It is somewhat surprising, therefore, that data and analytics vendors are rushing to encourage customers...

MicroStrategy is a long-standing business intelligence and analytics vendor that operates worldwide. Founded in 1989, this publicly traded company with hundreds of millions of dollars in revenue recently held its first in-person conference since prior to the pandemic. Similar to previous in-person events, the event was well attended by about 2,000 attendees and exhibitors. The theme, “MicroStrategy ONE,” is a way to explain the breadth of capabilities the company offers. The breadth of the...

Artificial intelligence (AI) has evolved from a highly specialized niche technology to a worldwide phenomenon. Nearly 9 in 10 organizations use or plan to adopt AI technology. Several factors have contributed to this evolution. First, the amount of data they can collect and store has increased dramatically while the cost of analyzing these large amounts of data has decreased dramatically. Data-driven organizations need to process data in real time which requires AI. In addition, analytics...

The data platforms market has traditionally been divided between products specifically designed to support operational or analytic workloads, with other market segments having emerged in recent years for data platforms targeted specifically at data science and machine learning (ML), as well as real-time analytics. More recently, we have seen vendor strategies evolving to provide a more consolidated approach, with data platforms designed to address a combination of analytics and data science, as...

Generative AI is a class of artificial intelligence used to generate new, seemingly real content. Broadly speaking, AI has traditionally been used to identify patterns in data and apply those patterns to categorize and predict behaviors. For instance, it can organize customers into groups (or clusters) with similar characteristics, or predict which customers are most likely to respond to certain offers.

The recent publication of our Value Index research highlights the impact of intelligent applications on the operational data platforms sector. While we continue to believe that, for most use cases, there is a clear, functional requirement for either analytic or operational data platforms, recent growth in the development of intelligent applications infused with the results of analytic processes, such as personalization and artificial intelligence (AI)-driven recommendations, has increasing...

In my perspective on decision intelligence, I lamented the fact that business intelligence technologies have left the rest of the exercise to the reader for too long. Making a decision is a process that involves many steps and many people. Decision-making is so complicated and divorced from day-to-day business processes that organizations have had to create entirely separate teams to focus on the analytics and data to support it. One aspect of the decision-making process that can be enhanced by...

As engagement with customers, suppliers and partners is increasingly conducted through digital channels, ensuring that infrastructure and applications are performing as expected is not just important but mission critical. My colleague, David Menninger, recently explained the increasing importance of observability to enable organizations to ensure that their systems and applications are operating efficiently. Observability has previously been the domain of the IT department but is increasingly...

Success with streaming data and events requires a more holistic approach to managing and governing data in motion and data at rest. The use of streaming data and event processing has been part of the data landscape for many decades. For much of that time, data streaming was a niche activity, however, with standalone data streaming and event-processing projects run in parallel with existing batch-processing initiatives, utilizing operational and analytic data platforms. I noted that there has...

I have previously written about the importance of data democratization as a key element of a data-driven agenda. Removing barriers that prevent or delay users from gaining access to data enables it to be treated as a product that is generated and consumed, either internally by employees or externally by partners and customers. This is particularly important for organizations adopting the data mesh approach to data ownership, access and governance. Data mesh is an organizational and cultural...