Ventana Research Analyst Perspectives

Revenue and Commercial Operations: The Difference Matters

Posted by Stephen Hurrell on Nov 18, 2021 3:00:00 AM

The emergence of the Chief Revenue Officer (CRO) has mirrored the adoption of the subscription model and the development of multiple selling and buying channels over and above the traditional direct sales model, referred to as Revenue Management. Supporting the traditional sales team and management was the sales operations team with responsibilities around incentive compensation, territory and quota planning, sales metrics and reporting and sales forecasting as well as sales engagement and enablement tools and applications. Aligned with this functional area under the CRO is another set of roles and functions called revenue operations or RevOps.

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Topics: Sales, Customer Experience, Analytics, Sales Performance Management, Digital Commerce, subscription management, partner management, Revenue Management, Sales Engagement

Ceridian Brings Value to HCM for ROI

Posted by Steve Goldberg on Nov 17, 2021 7:05:57 AM

The pandemic has had many profound impacts on organizations and their workforces, particularly the need to manage workers differently. Fewer face-to-face interactions make it difficult to “read” employee sentiments and reactions, even with the assistance of artificial intelligence. Employers are faced with the challenge of managing engagement more closely given unprecedented levels of change in policies and corresponding practices.

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Topics: Human Capital Management, Learning Management, Workforce Management, Total Compensation Management, employee experience, candidate engagement, Continuous Payroll

Talend Data Fabric Simplifies Data Life Cycle Management

Posted by David Menninger on Nov 16, 2021 3:00:00 AM

Talend is a data integration and management software company that offers applications for cloud computing, big data integration, application integration, data quality and master data management. The platform enables personnel to work with relational databases, Apache Hadoop, Spark and NoSQL databases for cloud or on-premises jobs. Talend data integration software offers an open and scalable architecture and can be integrated with multiple data warehouses, systems and applications to provide a unified view of all data. Its code generation architecture uses a visual interface to create Java or SQL code.

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Topics: Analytics, Business Intelligence, Collaboration, Data Governance, Data Preparation, Information Management, Data, Digital Technology, data lakes, AI and Machine Learning

Pricefx Optimizes Pricing for Profits

Posted by Stephen Hurrell on Nov 12, 2021 3:00:00 AM

Traditionally, price management and optimization have been contained to certain industries, such as large-scale manufacturing and chemicals. Those industries involve potentially tens of thousands of stock-keeping units (SKUs) covering a wide variety of products and price points. For many organizations, pricing systems are “cost plus” or “follow the leader,” not typically designed to invoke optimization but rather just move pricing along. Price management is often seen as a complex, arduous task that yields small returns for the effort it dictates, and not a strategic lever.

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Topics: Sales, Sales Performance Management, subscription management, Revenue Management, Sales Engagement

Vonage Buys Into Conversational Commerce With

Posted by Keith Dawson on Nov 12, 2021 3:00:00 AM

When migrating their communications stacks to the cloud, many organizations come face to face with a quandary: do they emphasize the business phone system and gravitate toward a unified communications vendor? Or should they focus on the specific applications needed for running their contact centers and seek out a CCaaS vendor?

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Topics: Customer Experience, Voice of the Customer, Contact Center, AI and Machine Learning, agent management, Customer Experience Management, Field Service