Ventana Research Analyst Perspectives

Traditional on-premises data processing solutions have led to a hugely complex and expensive set of data silos where IT spends more time managing the infrastructure than extracting value from the data. Big data architectures have attempted to solve the problem with large pools of cost-effective storage, but in doing so have often created on-premises management and administration challenges. These challenges of acquiring, installing and maintaining large clusters of computing resources gave rise...

Organizations are always looking to improve their ability to use data and AI to gain meaningful and actionable insights into their operations, services and customer needs. But unlocking value from data requires multiple analytics workloads, data science tools and machine learning algorithms to run against the same diverse data sets. Organizations still struggle with limited data visibility and insufficient insights, which are often caused by a multitude of reasons such as analytic workloads...

In this analyst perspective, Dave Menninger takes a look at data lakes. He explains the term “data lake,” describes common use cases and shares his views on some of the latest market trends. He explores the relationship between data warehouses and data lakes and share some of Ventana Research’s findings on the subject. He also provides an assessment of the risks organizations face in working with data lakes and offers recommendations for maximizing the potential of data.

I was recently asked to identify key modern data architecture trends. Data architectures have changed significantly to accommodate larger volumes of data as well as new types of data such as streaming and unstructured data. Here are some of the trends I see continuing to impact data architectures.

Ventana Research recently announced its 2020 research agenda for data, continuing the guidance we’ve offered for nearly two decades to help organizations derive optimal value and improve business outcomes. Data volumes continue to grow while data latency requirements continue to shrink. Meanwhile, virtually every organization is confronting a need for good data governance. 

For interactions with customers to go well, organizations must manage an ever-increasing array of engagement channels. Our research finds that organizations expect to see interaction volumes increase on all channels, especially digital ones such as text-based messaging, chat, mobile and social apps. Unfortunately, the systems that manage these channels are typically disparate and uncoordinated and may not use the same underlying technology. This makes it difficult for organizations to...

Using customer analytics effectively involves several challenges. Organizations must make it a business priority, cultivate leadership and set a course for ensuring data and analytics are being processed and governed effectively. But effectiveness also requires technology that will assist in the effective operations and management of customers and help an organization achieve its goals.

Today’s intense competition requires that companies know as much as they can about their customers in order to anticipate their needs and deliver a superior customer experience. However, many organizations struggle to do this well. Implementing initiatives to improve customer value across any department or process involving customers requires both in-depth visibility into current operations and excellent metrics.

Having effective analytics enables businesses to understand far better than ever before the data they’re collecting, and to do so in greater volumes and more forms. These new capabilities are especially relevant to sales organizations. When applied to sales data, analytics can help sales teams achieve quotas and forecast more consistently, as well as understand the impacts of incentives and maximize the potential of territories, all of which help improve sales performance. These benefits...

This year, I attended Informatica World 2019, Informatica's annual user conference. The main focus this year was on the cloud with a heavy does of AI. Under that focus, Informatica's conference emphasized capabilities across six areas (all strong areas for Informatica): data integration, data management, data quality & governance, Master Data Management (MDM), data cataloging, and data security.