Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing


        Ventana Research Analyst Perspectives

        In previous perspectives in this series, I’ve discussed some of the realities of cloud computing including costs, hybrid and multi-cloud configurations and business continuity. This perspective examines the realities of security and regulatory concerns associated with cloud computing. These issues are often cited by our research participants as reasons they are not embracing the cloud. To be fair, the majority of our research participants are embracing the cloud. However, among those that have...

        Read More

        Topics: Analytics, Business Intelligence, Cloud Computing, Data Governance, Digital Technology, AI & Machine Learning, Analytics & Data, Governance & Risk

        Recently, I suggested you need to “mind the gap” between data and analytics. This perspective addresses another gap — the gap in skills between business intelligence (BI) and artificial intelligence/machine learning (AI/ML).

        Read More

        Topics: Analytics, Business Intelligence, Digital Technology, AI & Machine Learning, Analytics & Data

        The technology industry has established itself as a pivotal force in its ability to help organizations become more intelligent and automated. But doing so has required a journey of epic proportions for most organizations that have had to endure a transition of competencies and skills that was, in many places, transitioned to consulting firms who were hired appropriately to manage changes. Unfortunately, this step led, in many cases, to an extended focus on digital transformation rather than the...

        Read More

        Topics: Customer Experience, Human Capital Management, Marketing, Office of Finance, Analytics, Data, Digital Technology, Operations & Supply Chain, Digital Business, Office of Revenue

        In my previous perspectives on cloud computing, I addressed some of the realities of cloud costs as well as hybrid and multi-cloud architectures. In the midst of the pandemic, my colleague, Mark Smith, authored a series of perspectives on considerations for business continuity in general, beginning with this look at some of the investments organizations must make to mitigate the risk of business disruptions. In this perspective, I’d like to address some of the realities of business continuity...

        Read More

        Topics: Business Continuity, Cloud Computing, Digital Technology, Digital Business

        In my first perspective on cloud computing realities, I covered some of the cost considerations associated with cloud computing and how the cloud costing model may be different enough from on-premises models that some organizations are taken by surprise. In this perspective. I’d like to focus on realities of hybrid and multi-cloud deployments.

        Read More

        Topics: Cloud Computing, Digital Technology

        The migration to cloud is obvious. Organizations are adopting cloud computing for all variety of applications and use cases. Managed cloud services, commonly referred to as software as a service (SaaS), offer many benefits to organizations including significantly reduced labor costs for system administration and maintenance, as many of these costs are shifted to the software vendor. SaaS also provides organizations with faster time to value as they adopt new technologies by eliminating the need...

        Read More

        Topics: Cloud Computing, Digital Technology

        When joining Ventana Research, I noted that the need to be more data-driven has become a mantra among large and small organizations alike. Data-driven organizations stand to gain competitive advantage, responding faster to worker and customer demands for more innovative, data-rich applications and personalized experiences. Being data-driven is clearly something to aspire to. However, it is also a somewhat vague concept without clear definition. We know data-driven organizations when we see them...

        Read More

        Topics: embedded analytics, Analytics, Business Intelligence, Data Governance, Data Integration, Data, Digital Technology, natural language processing, data lakes, data operations, Digital Business, Streaming Analytics, AI & Machine Learning, data platforms, Analytics & Data, Streaming Data & Events

        I recently wrote about the growing range of use cases for which NoSQL databases can be considered, given increased breadth and depth of functionality available from providers of the various non-relational data platforms. As I noted, one category of NoSQL databases — graph databases — are inherently suitable for use cases that rely on relationships, such as social media, fraud detection and recommendation engines, since the graph data model represents the entities and values and also the...

        Read More

        Topics: business intelligence, Analytics, Cloud Computing, Data, Digital Technology, AI & Machine Learning, data platforms, Analytics & Data

        I previously described the concept of hydroanalytic data platforms, which combine the structured data processing and analytics acceleration capabilities associated with data warehousing with the low-cost and multi-structured data storage advantages of the data lake. One of the key enablers of this approach is interactive SQL query engine functionality, which facilitates the use of existing business intelligence (BI) and data science tools to analyze data in data lakes. Interactive SQL query...

        Read More

        Topics: Analytics, Business Intelligence, Cloud Computing, Data, Digital Technology, data lakes, data operations, AI & Machine Learning, data platforms, Analytics & Data

        As I recently described, it is anticipated that the majority of database workloads will continue to be served by specialist data platforms targeting operational and analytic workloads, albeit with growing demand for hybrid data processing use-cases and functionality. Specialist operational and analytic data platforms have historically been the since preferred option, but there have always been general-purpose databases that could be used for both analytic and operational workloads, with tuning...

        Read More

        Topics: Analytics, Business Intelligence, Cloud Computing, Data, Digital Technology, data platforms, Analytics & Data
        JOIN OUR COMMUNITY

        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

        View Policy

        Subscribe to Email Updates

        Posts by Month

        see all

        Posts by Topic

        see all


        Analyst Perspectives Archive

        See All