Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing


        Ventana Research Analyst Perspectives

        At one point, analytics and business intelligence were considered non-mission critical activities. One of the primary concerns in designing analytics systems was to ensure they didn’t interfere with or draw computing resources away from operational systems. But today, analytical systems are integral to many aspects of operations. More than 9 in 10 participants in our Analytics and Data Benchmark Research reported analytics had improved activities and processes. However, most analytics and BI...

        Read More

        Topics: Analytics, Business Intelligence, Data Management, Data, Digital Technology, data operations, Analytics & Data

        I recently wrote about the various technologies used by organizations to process and analyze data in real time. I explained that while the terms streaming data and events and streaming analytics are often used interchangeably, they are separate disciplines that make use of common underlying concepts and technologies such as events, event brokers and event-driven architecture. Confluent’s acquisition of Immerok earlier this year provided a reminder of this fact. Confluent is one of the most...

        Read More

        Topics: Analytics, Cloud Computing, Data Governance, Data, Digital Technology, Streaming Analytics, Streaming Data & Events

        If I had a magic wand, I would want to add scenario evaluation to all business intelligence tools on the market. I have previously written about the need to make intelligent decisions with decision intelligence. The data and analytics markets have evolved so that organizations have far greater capabilities to utilize data in decision-making processes. While there is some convergence around the concept of decision intelligence, there are still several “islands” of decision-making. Analyzing...

        Read More

        Topics: Analytics, Business Intelligence, Business Planning, Digital Technology, Analytics & Data

        The current market landscape of data and analytics is undergoing rapid evolution, presenting organizations with a wide array of challenges and opportunities. As data sources and warehouses steadily migrate to the cloud, a significant number of organizations still depend on conventional tools. This reliance on legacy systems hinders the seamless accessibility and adoption of analytics and business intelligence within business processes. Organizations are increasingly turning to embedded...

        Read More

        Topics: embedded analytics, Analytics, Business Intelligence, Streaming Analytics, AI & Machine Learning

        A century ago, the big breakthrough in telephones was the ability to dial your party’s number directly. Dialing became necessary when enough people had telephones to require a shift from people-assisted to fully automated connections. But direct dialing was only a local option – you still needed an operator to make long-distance calls. In the 1920s, commenting on their forecast for the expected growth of long-distance calling, the analysts at Bell Laboratories concluded that by midcentury, the...

        Read More

        Topics: Office of Finance, Analytics, Business Planning, AI & Machine Learning

        Real-time business is a modern phenomenon, and business transformation has accelerated many business events in recent years. However, the execution of business events has always occurred in real time. Rather, it is the processing of the data related to business events that has accelerated instead of the event itself.

        Read More

        Topics: Analytics, Data, Streaming Analytics, Streaming Data & Events

        It is a mark of the rapid, current pace of development in artificial intelligence (AI) that machine learning (ML) models, until recently considered state of the art, are now routinely being referred to by developers and vendors as “traditional.” Generative AI, and large language models (LLMs) in particular, have taken the AI world by storm in the past year, automating and accelerating the development of content, including text, digital images, audio and video, as well as computer programs and...

        Read More

        Topics: Analytics, Business Intelligence, Cloud Computing, Data Governance, Data, Digital Technology, natural language processing, AI & Machine Learning, Analytics & Data, Analytic Data Platforms

        As I have previously explained, we expect an increased demand for intelligent operational applications infused with the results of analytic processes, such as personalization and artificial intelligence-driven recommendations. These systems rely on the analysis of data in the operational data platform to accelerate worker decision-making or improve customer experience.

        Read More

        Topics: Analytics, Data, Digital Technology, Streaming Analytics, AI & Machine Learning, Analytics & Data, Streaming Data & Events, operational data platforms

        The publication of Ventana Research’s 2023 Operational Data Platforms Value Index earlier this year highlighted the importance of incorporating analytic processing into operational applications to deliver personalization and recommendations for workers, partners and customers. This importance is being accelerated by interest in generative AI, especially large language models. The emergence of intelligent applications has impacted the requirements for operational data platforms with the need to...

        Read More

        Topics: Analytics, Cloud Computing, Data, Digital Technology, AI & Machine Learning, Analytics & Data, operational data platforms, Analytic Data Platforms

        The Office of Finance can be compared to a numbers factory where the main raw material, data, is transformed into financial statements, management accounting, analyses, forecasts, budgets, regulatory filings, tax returns and all kinds of reports. Data is the strategic raw material of the finance and accounting department. It is the key ingredient in every sale and purchase as well as every transaction of any description. Quality control is essential to achieving high standards of output in any...

        Read More

        Topics: Office of Finance, embedded analytics, Analytics, Business Intelligence, Data Management, Business Planning, ERP and Continuous Accounting, data operations, digital finance, AI & Machine Learning, operational data platforms, Analytic Data Platforms, Revenue, Lease and Tax Accounting, Purchasing/Sourcing/Payments, Consolidate/Close/Report
        JOIN OUR COMMUNITY

        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

        View Policy

        Subscribe to Email Updates

        Posts by Month

        see all

        Posts by Topic

        see all


        Analyst Perspectives Archive

        See All