ISG Software Research Analyst Perspectives

Our latest benchmark research into the market for location analytics software finds significant demand for location-related technology that can improve business outcomes and generate relevant information for various types of users. (Location analytics is an extension of business analytics that can enhance the sophistication of data and processes by adding a geographic context.)  My last analyst perspective on this topic discussed the business value of insights based on geography and what...

Our recently released research into next-generation customer analytics shows that the most participants (52%) use spreadsheets as a customer analytics tool. I recently wrote that while these popular tools are adequate for some tasks, they are not suitable for analyzing large volumes and many types of customer data. So I think it is appropriate that one in four (26%) participants have adopted a dedicated customer analytics tool and a further 29 percent are planning to invest in such a tool in...

We recently released our benchmark research on big data analytics, and it sheds light on many of the most important discussions occurring in business technology today. The study’s structure was based on the big data analytics framework that I laid out last year as well as the framework that my colleague Mark Smith put forth on the four types of discovery technology available. These frameworks view big data and analytics as part of a major change that includes a movement from designed data to...

I had the pleasure of attending Cloudera’s recent analyst summit. Presenters reviewed the work the company has done since its founding six years ago and outlined its plans to use Hadoop to further empower big data technology to support what I call information optimization. Cloudera’s executive team has the co-founders of Hadoop who worked at Facebook, Oracle and Yahoo when they developed and used Hadoop. Last year they brought in CEO Tom Reilly, who led successful organizations at ArcSight, HP...

Adding geographic and location context to business information enables organizations to develop fuller understanding and optimize the activities of people that use the information. We call this location intelligence, and to achieve it requires location analytics, which focus on that context where the processing and presentation of geography and spatial aspects of data are utilized. Analysis of geographic information can provide business insights that help organizations make better business...

Our recently released benchmark research on information optimization shows that 97 percent of organizations find it important or very important to make information available to the business and customers, yet only 25 percent are satisfied with the technology they use to provide that access. This wide gap between importance and satisfaction reflects the complexity of preparing and presenting information in a world where users need to access many forms of data that exist across distributed...

Paxata, a new data and analytics software provider says it wants to address one of the most pressing challenges facing today’s analyst performing analytics: simplifying data preparation. This trend toward simplification is well aligned with the market’s desire for improving usability, which our benchmark research into Next-Generation Business Intelligence shows is a primary buying consideration in two-thirds (64%) of companies. This trend is driving significant adoption of...

Businesses are always looking for ways to grow and to streamline their operations. These two goals can come into conflict because as organizations become larger it becomes more complicated to be agile and efficient. To help them understand and modify their processes, businesses can derive insights from analytics applied to their data. Today that data is available not only in the enterprise and cloud computing environments but also from the Internet. To collect, process and analyze it all is a...

Our benchmark research shows that analytics is the top business technology innovation priority; 39% of organizations rank it first. This is no surprise as new information sources and new technologies in data processing, storage, networking, databases and analytic software are combining to offer capabilities for using information never before possible. For businesses, the analytic priority is heightened by intense competition on several fronts; they need to know as much as possible about...

With much fanfare and a rarely seen introduction by CEO Ginni Rometty, IBM launched IBM Watson as a new business unit focused on cognitive computing technology and solutions, now being led by Senior Vice President Mike Rhodin. The announcement is summarized here:. Until now IBM Watson was important but had neither this stature in IBM’s organizational structure nor enough investment to support what the company proclaims is the third phase of computing. As IBM tells it, computing paradigms began...