Ventana Research Analyst Perspectives

Conventional wisdom in the contact center is that self-service options for customers reduce the number of their telephone calls. However, my benchmark research into the use of technology in contact centers throws doubt on this, finding that companies still expect the volume of interactions through all channels, including the phone, to increase. This is further supported by my benchmark research into customer experience management which shows many customers starting out with self-service opt to...

Adoption of workforce analytics is increasing as organizations seek to recruit and retain employees more effectively and ensure that their people deliver the productivity they expect. According to our benchmark research on the topic, 89 percent of organizations want to make it simpler to provide workforce analytics, which is not surprising as our analysis shows that only 12 percent of organizations have reached the highest level of maturity here.

Our latest benchmark research on sales applications and technology reveals three trends sales organizations see as critical to improving their operations and performance: mobile technology like smartphones and tablets, collaborative capabilities and business analytics applied to sales. At the same time many sales processes are becoming easier to use, including compensation, forecasting and quota and territory management. To take advantage of these advancements sales management has to establish...

With the release of Business Analytics version 4.5, Pentaho has expanded its platform and tools to address the needs of business and IT. The product has come a long way since the version 4 release less than a year ago, which broke ground in ease of use and support for big-data sources. Advancing beyond its roots in business intelligence, Pentaho Business Analytics 4.5 addresses data discovery, data integration and data mining and provides visual discovery and analytics that operate against...

Making business use of the vast amount of information on the Web and Internet along with a company’s intranet is no easy task. Kapow Software aims to help by providing tools to define and virtualize access to information, integrate it with other information, such as that in databases, and present it in a useful format. The tool can supply access to data from legacy applications such as PeopleSoft and Siebel, newer applications from Oracle and SAP and applications in cloud computing...

Interactive Intelligence announced Interaction Mobilizer, the latest application in its growing portfolio of products. As I recently wrote, Interactive Intelligence has come a long way since it launched its first software-based PBX in 1994. It was a pioneer in offering contact center applications in the cloud, which now include communications in the cloud and products for workforce optimization. The latest announcement follows similar ones from other vendors also announcing applications to...

This week Peoplefluent announced that it has invested in Socialtext, a company that provides social collaboration software at the enterprise level. With this strategic investment Bedford Funding, the private equity firm that owns Peoplefluent, is the direct beneficiary. Peoplefluent will extend Socialtext into the human capital management market while continuing to let the company meet the broader market interest in its offering. Peoplefluent has moved quickly to make this application and...

Competition in the human capital management market rages on, with application suppliers racing to provide sophisticated applications that operate in the cloud. Cloud computing is a key factor in advancing human capital management, included in our research agenda for this area, along with analytics, collaboration, mobility and social media.

I attended NICE Systems’ annual Interactions (Twitter #Interaction2012) conference in Nashville to get the latest from this growing global software business that focuses on customer-centric applications. If you have not heard of NICE you might not be primarily involved in managing and interacting with customers, the area in which NICE has been growing organically and by acquiring technology providers that complement its existing portfolio. As we discussed in recent analyses, and NICE acquired...

I recently attended the second in the series of customer engagement days organized by the Directors Club (GB & NI). The format of the event was the same as the first day that I wrote about and included three keynote presentations and three roundtable sessions where attendees discussed how organizations should engage with customers. As for the first event I chaired the roundtable on perfecting multichannel customer engagement in the contact center and gave a keynote on how social media is...