Subscriptions are the future of business. Subscribers are essential to an organization’s overall business potential because they generate recurring revenue. In a black-swan event, demand for a subscription may spike or dip, so in these situations it’s of the essence that subscriptions get the attention they deserve. In challenging times, a “subscriber-first” mentality tends to take hold — this is not unreasonable but in focusing on satisfying subscribers, business leaders too often forget that...
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Topics:
Sales,
Customer Experience,
Marketing,
Office of Finance,
Voice of the Customer,
Analytics,
Data,
Product Information Management,
Digital Technology,
Operations & Supply Chain,
Subscription Billing,
Conversational Computing,
Subscription Management,
Subscriber Experience
Products and services are the foundation of every organization, regardless of its industry or size. Products are essential to an organization’s overall business health because they generate revenue and engage buyers and customers. In a black-swan event, demand for a product may spike or dip, so in these situations it’s of the essence that products get the attention they deserve as they are marketed, sold, serviced and enhanced with innovations. In challenging times, a “customer-first” mentality...
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Topics:
Sales,
Customer Experience,
Marketing,
Office of Finance,
Voice of the Customer,
Analytics,
Data,
Product Information Management,
Digital Technology,
Operations & Supply Chain,
Conversational Computing,
product experience management
Ventana Research recently announced its 2020 research agenda for marketing, continuing the guidance we’ve offered for nearly two decades to help organizations derive optimal value from business technology and improve outcomes. Chief Marketing Officers are under pressure to spearhead technology investments that help better align marketing experiences with their brand and to optimize consumer demand for products and services. This challenge is frequently heightened by a lack of centralized data...
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Topics:
Marketing,
Voice of the Customer,
Product Information Management,
Digital Marketing,
Digital Commerce,
intelligent marketing
Ventana Research recently announced its 2020 research agenda for operations and the supply chain, continuing the guidance we’ve offered for nearly two decades to help organizations across industries derive optimal value from business technology and improve outcomes. Organizations must shift their focus on technology investments to include not just operational productivity but the efficiency of the processes that impact customers’ and workers’ experiences.
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Topics:
Continuous Planning,
Product Information Management,
Price and Revenue Management,
Operations & Supply Chain,
Enterprise Resource Planning,
continuous supply chain
Ventana Research recently announced its 2020 research agenda for sales, continuing the guidance we’ve offered for nearly two decades to help organizations derive optimal value from business technology and improve outcomes. Chief sales and revenue officers face an imperative to manage the sales organization but they don’t always have the guidance they need to embrace technology and gain the best possible outcomes. As we look forward to 2020 we’re focusing on the selling experience and the...
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Topics:
Sales,
Product Information Management,
Sales Performance Management,
Digital Commerce
I’ve written before about blockchain’s significant potential. A lot of the current discussion on the topic centers on cryptocurrencies and financial trading platforms, both of which are already in operation. However, my focus is on its applicability to business generally, especially in B2B commerce, where I believe there is significant potential for it to serve as a universal data connector. There’s also a great deal of potential for blockchain to provide individuals with greater power in ...
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Topics:
Sales,
Human Capital Management,
business intelligence,
Collaboration,
Internet of Things,
Data,
Product Information Management,
Digital Commerce,
Enterprise Resource Planning,
blockchain,
candidate engagement,
collaborative computing,
continuous supply chain
Managing sales processes and resources without careful planning is a recipe for failure. Effectiveness in sales starts with planning that involves the full range of stakeholders. This planning should involve a systematic process, incorporate all relevant information and be supported by capable software designed for this purpose. Furthermore, everyone who participates in sales-related activities, including those dealing with quotas, territories and resources, should be providing input for the...
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Topics:
Sales,
Product Information Management,
Sales Performance Management,
Digital Commerce,
Subscription Management,
intelligent sales
By itself, data isn’t useful for business; the application of analytics is necessary to transform data into actionable information. Data analysis of one sort or another has long been a core competence of finance departments, applied to balance sheets, income statements or cash flow statements. Today, however, Finance must go beyond these basics by expanding the scope of the data being examined to include all financial and operational information that can yield actionable insights. Analysis thus...
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Topics:
Customer Experience,
Human Capital Management,
Voice of the Customer,
embedded analytics,
Learning Management,
Analytics,
Business Intelligence,
Collaboration,
Data Governance,
Data Lake,
Data Preparation,
Information Management,
Internet of Things,
Contact Center,
Data,
Product Information Management,
Sales Performance Management,
Workforce Management,
Financial Performance Management,
Price and Revenue Management,
Digital Technology,
Digital Marketing,
Digital Commerce,
ERP and Continuous Accounting,
blockchain,
natural language processing,
robotic finance,
Predictive Planning,
candidate engagement,
Intelligent CX,
Conversational Computing,
Continuous Payroll,
revenue and lease accounting,
collaborative computing,
mobile computing,
Subscription Management,
total rewards management,
intelligent marketing,
intelligent sales,
AI & Machine Learning
A recent analysis of our sales and operations planning (S&OP) dynamic insight research provides perspective on the current state of this core business process. Using concise web-based surveys, Ventana Research’s Dynamic Insights provide research participants with an immediate assessment of their company’s efforts as well as research- and experience-based advice on potential next steps to improve. For those who wish to do a quick assessment of their own company’s sales and operations planning,...
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Topics:
Continuous Planning,
Product Information Management,
Inventory Optimization,
Work and Resource Management,
Operations & Supply Chain,
Enterprise Resource Planning,
Sales and Operations Planning,
Sales Planning and Analytics
Advancing the potential of any business requires continuous improvement in the processes and technology that support it. Many companies have embraced attempts at a digital transformation, and it’s become a goal to which organizational resources and budgets have been dedicated around the globe.
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Topics:
Big Data,
Data Science,
Mobile,
Sales,
Customer Analytics,
Customer Engagement,
Customer Experience,
Human Capital Management,
Machine Learning,
Marketing,
Marketing Performance Management,
Mobile Technology,
Office of Finance,
Wearable Computing,
Analytics,
Business Intelligence,
Cloud Computing,
Collaboration,
Customer Service,
Data Governance,
Data Integration,
Data Preparation,
Internet of Things,
Contact Center,
Information Optimization,
Product Information Management,
Digital Technology,
Digital Marketing,
Digital Commerce,
Operations & Supply Chain,
Machine Learning and Cognitive Computing,
Pricing and Promotion Management,
Cybersecurity,
Billing and Recurring Revenue,
Workforce Optimization,
collaboration for business,
mobile marketing