Ventana Research Analyst Perspectives

Ventana Research recently published the 2023 Analytic Data Platforms Value Index. As organizations strive to be more data-driven, increasing reliance on data as a fundamental factor in business decision-making, the importance of the analytic data platform has never been greater. In this post, I’ll share some of my observations about how the analytic data platforms market is evolving.

I am happy to share insights from our latest Ventana Research Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements. The 2023 Operational Data Platforms Value Index is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect real-world criteria incorporated in a request for proposal to data platform vendors supporting the...

Ventana Research recently announced its 2023 Market Agenda for Data, continuing the guidance we have offered for two decades to help organizations derive optimal value and improve business outcomes.

Ventana Research recently published the 2023 Operational Data Platforms Value Index. The importance of the operational data platform has never been greater as organizations strive to be more data-driven, incorporating intelligence into operational applications via personalization and recommendations for workers, partners and customers. In this post, I’ll share some of my observations on how the operational data platforms market is evolving.

I am happy to share insights from our latest Ventana Research Value Index, which assesses how well vendors’ offerings meet buyers’ requirements. The 2023 Data Platforms Value Index is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect real-world criteria incorporated in a request for proposal to data platform vendors that support the spectrum of...

I’m proud to share Ventana Research’s 2023 Market Agenda for Digital Technology. Our focus in this agenda is to deliver expertise to help organizations prioritize technology investments that improve customer, partner and workforce experiences while also increasing organizational effectiveness and agility.

Vertical strategies for enterprise resource planning systems are not new. They emerged more than two decades ago as vendors looked for ways to reduce costs and shorten time-to-value in a software category that was notorious for high costs and extended timelines. A vertical-plus strategy – the plus means it’s a platform, not just an application – takes advantage of recently available technology to extend the ease of implementation and maintenance of the system by having deeper integration with...

Data observability is a hot topic and trend. I have written about the importance of data observability for ensuring healthy data pipelines, and have covered multiple vendors with data observability capabilities, offered both as standalone and part of a larger data engineering system. Data observability software provides an environment that takes advantage of machine learning and DataOps to automate the monitoring of data quality and reliability. The term has been adopted by multiple vendors...

Having recently completed the 2023 Data Platforms Value Index, I want to share some of my observations about how the market is evolving. Although this is our inaugural assessment of the market for data platforms, the sector is mature and products from many of the vendors we assess can be used to effectively support operational and analytic use cases.

The shift from on-premises server infrastructure to cloud-based and software-as-a-service (SaaS) models has had a profound impact on the data and analytics architecture of many organizations in recent years. More than one-half of participants (59%) in Ventana Research’s Analytics and Data Benchmark research are deploying data and analytics workloads in the cloud, and a further 30% plan to do so. Customer demand for cloud-based consumption models has also had a significant impact on the products...