Ventana Research Analyst Perspectives

In recent years I have tracked Salesforce, its product development and its announcements. Despite having grown into a giant corporation, it continues to introduce innovations. At a recent analyst day in the U.K., I followed up on the company’s overall direction, some key product developments and a new service to help drive adoption of innovative customer-related processes. Salesforce’s primary aim is to help organizations market and sell to, service, engage with and know their customers through...

I recently wrote about six technologies that can help companies deliver experiences that live up to their customers’ expectations: an integrated multichannel infrastructure, analytics, a smart agent desktop, business applications such as workforce management and knowledge management, collaboration and mobile apps. They should be closely integrated to simplify system administration, to support processes that have been disconnected because they required multiple systems and to be easy to use. In...

Some new words can give the wrong impression. Take “gamification,” for example. It may sound as if employers are inviting their employees to play games just for fun, when actually this is a technique increasingly being used to recognize achievement and thus help improve performance. Several workforce management software vendors have introduced gamification systems that support setting targets, measuring achievement against those targets, rewarding players who meet their target and displaying...

NICE Systems is an established vendor of workforce optimization products that has long included analytics in its portfolio. Its latest release in this area, NICE Customer Experience Analytics, focuses on mapping, understanding and managing customer journeys and metrics. The product is built on NICE’s common technology platform, which consists of three functions: collect, understand and optimize. The Collect segment has tools to help manage customer-related data and ingest data from multiple...

When I last wrote about Panviva I likened its product SupportPoint to a smart agent desktop – a system that helps contact center agents access the information they need to handle customer interactions, guides them through the process of handling interactions and offers advice on what to say next (for example, which product to upsell). Several trends have emerged since then. Two of our recent benchmark research projects, next-generation customer engagement and next-generation customer analytics,...

Advertising and marketers tell us we now live in a “digital economy.” That implies the economy is based on and depends on digital technologies. It certainly is true that many consumers, especially younger ones, have changed the ways they interact with each other and businesses; they are now more likely to use digital channels of communication, particularly email, websites, text messaging, instant messaging and social media. In this digital world, where customers can search globally for products...

In 2013, Ventana Research carried out groundbreaking benchmark research into contact centers in the cloud. It revealed that customer pressures have forced companies to support an increasing variety of channels of interaction. This research investigated the systems companies were using then or were planning to use, particularly cloud computing, to manage these channels. The research uncovered three major challenges: integration of systems, channels of communication supported as silos and...

In covering Verint for several years I have watched it go from selling call recording systems to adding workforce optimization software, analytics, and support for multiple channels of interaction with customers. Its latest product, Customer Engagement Optimization, increases support for customer engagement and managing the customer experience. Verint has achieved this expansion through a combination of acquisitions and in-house development. Its acquisition of Kana enabled it to go from...

Nexidia is a leading vendor of speech analytics vendor. I recently wrote about how it has enhanced its architecture to include text analytics and improve overall system performance. Version 11 of its Neural Phonetic Speech Analytics continues these enhancements to make the product faster and more accurate in its results.

VPI is a well-established vendor of workforce optimization systems and rated a Hot Vendor in our 2015 Workforce Optimization Value Index. It offers a full suite of products for this market. Notable among them is Performance Reporting, which produces reports and dashboards showing a range of analysis and metrics about telephony, agent performance, coaching and customer success, along with alerts to inform employees of required actions. It combines data from a range of sources, both structured...