Ventana Research Analyst Perspectives

Recurring Revenue Billing: Where Back Office Meets Front Office

Posted by Ventana Research on Aug 18, 2016 9:42:18 AM

Invoicing and billing are mundane business activities that hardly anyone outside of the accounting department cares about, but they are where the back office meets the front office. How well a company handles the process of getting paid by its customers can have an impact on its relationships with them. Like most of the details of business process execution, the impact of substandard invoicing and billing is rarely obvious or even of interest to senior management. That said, like trimming scrap rates or increasing sales pipeline conversion rates by a couple of percentage points, achieving consistent incremental gains in the “little stuff” of business usually translates into greater competitiveness and better financial performance.

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Topics: Sales Performance, Customer Performance, Business Performance, Cloud Computing, Financial Performance, Accounting, Aria Systems, billing, billing softwar