ISG Software Research Analyst Perspectives

I have been doing research into customer relationship management (CRM), contact centers and analytics for seven years. Throughout that time some customer-related themes have remained constant: Companies say their top driver is to improve customer satisfaction; customer experience management (CEM) has overtaken CRM as a top priority; and companies still search for a 360-degree view of the customer (which now is often called “the voice of the customer”). For many companies these themes remain...

The rapid evolution of business on the Internet has dramatically changed many organizations’ strategies for growth and profitability, especially those in the retail sector. I have written about the importance of analytics overall and in retail, but many companies are maturing slowly in using them to analyze electronic business and commerce. Data derived from analytics can enable them to manage the cycle from electronic merchandising and promotions to assessing interactions with sales categories...

Accelerating the completion of the accounting cycle remains an important objective for Finance organizations. Research shows that about half of the midsize and larger companies take more than five business days to close their books on a monthly or quarterly basis; some much longer. A fast, accurate close is important if only because it enables companies to provide financial feedback to executives and managers sooner and therefore allows them to address issues or opportunities faster. One of the...

The market for operational intelligence (OI) has grown as organizations realize the importance of having information in real time and in the right context. To accomplish this requires that operational data is processed as it happens, commonly by being packaged into what are called events and made available through technologies for complex event processing or event monitoring. Operational intelligence has long been part of our research focus. In benchmark research on it, we found that optimizing...

Activity Based Costing (ABC) is one several popular techniques to apply marginal cost analysis to arrive at a more accurate measure of a product’s true economic cost. It became popular in the United States starting in the 1980s (earlier in Germany) as it became clear to many that traditional cost accounting techniques do not reflect the true, economic cost of production in complex, multi-product environments. Consequently, companies might price items higher than they should and lose market...

In my writing and speaking, I try to avoid “market babble,” which numbs ordinary readers with technology buzzwords and three-letter acronyms. Lately I have been accused of overusing the phrase “interaction-handling processes,” which some people have taken as an instance of market-speak. So I’ll explain what I mean by it. It has to do with contact center agents – or customer service representatives, if you prefer – trying to resolve customers’ issues. When handling a call, for example, this...

To utilize a workforce effectively requires information about it and the ability to analyze that in the context of the business’s needs. Yet it has long been the case that the use of analytics and business intelligence (BI) is least advanced in the human resources function. It remains so even as organizations introduce talent management applications to supplement or replace legacy human resource management systems (HRMSs). We believe that to apply analytics effectively to talent management...

My research into Customer Experience Management shows that four of the top five factors that influence a customer’s experience in dealing with a contact center relate to agents: their attitudes, understanding of the customer’s issue, ability to resolve issues the first time and general knowledge (third on the list was average queue times). The research also shows that the largest volumes of actionable interactions are still phone calls to a contact center; social media interactions perhaps...

In July, Australia adopted what it calls "Standard Business Reporting" (SBR), which is designed to reduce the reporting burden imposed on businesses by the country's federal and state governments by streamlining the information submission ("lodging" for the Oz) process. In essence, the country is on its way to a file-once-use-many approach whereby companies provide data using a single secure sign-on known as "AUSkey" As of now, SBR reports include the Business Activity Statement, Tax File...

In a second move indicating its seriousness about competing in the market for marketing software, IBM announced its offer to acquire publicly traded Unica Corp. Unica is one of the larger providers in this space, with more than $100 million in annual revenue and 1,500 customers worldwide. Its success in very large marketing organizations, including brand-name customers Best Buy, Marriott and IBM itself, enabled it to be one of the few that has continued to grow in the challenging economic...