ISG Software Research Analyst Perspectives

I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research 2023 Mobile Analytics Buyers Guide is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to Analytics vendors supporting the spectrum...

Human resources has long been stereotyped as the department that relies on intuition and experience in decision-making. Enterprises have evolved to understand the importance of their workforce to achieving business outcomes and not just as a line item in the expense column of a balance sheet, earning HR executives a seat in Lin Manuel Miranda’s eponymous “room where it happens.” In doing so, those very executives must be armed with the data that ties worker performance to business outcomes;...

The 2023 Ventana Research Buyers Guide for DataOps research enables me to provide observations about how the market has advanced. 

The 2023 Ventana Research Buyers Guide for Mobile Analytics research enables me to provide observations about how the market has advanced. 

I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research 2023 Collaborative Analytics Buyers Guide is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to Analytics vendors supporting the...

The 2023 Ventana Research Buyers Guide for Collaborative Analytics research enables me to provide observations about how the market has advanced. 

The environment around customer experience is being disrupted by a series of technical and organizational shifts ranging from artificial intelligence to work-from-home to deep customer analytics. When times change, it’s helpful for people to have a framework to organize their thinking and actions. I believe there are two dominant frameworks used to organize business approaches to customers. One is rooted in the efficiency of the contact center (let’s call it “CC thinking”), and the more...

When my father entered the workforce in the 1950s, his path was relatively clear. He graduated high school, went to work in his chosen trade, did a stint in the Navy Reserves, and continued in the same or adjacent career until he retired. The same was true for my uncle, who chose to go to college but joined a firm working in his field, worked hard to be promoted, and changed companies one time before retiring as an executive. But the nature of work and job-hunting has undergone a radical...

I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research 2023 Embedded Analytics Buyers Guide is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to Analytics vendors supporting the spectrum...

The 2023 Ventana Research Buyers Guide for Embedded Analytics research enables me to provide observations about how the market has advanced.