Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing


        ISG Software Research Analyst Perspectives

        About the Analyst

        David Menninger

        David is responsible for the overall research direction of data, information and analytics technologies at Ventana Research covering major areas including Analytics, Big Data, Business Intelligence and Information Management along with the additional specific research categories including Information Applications, IT Performance Management, Location Intelligence, Operational Intelligence and IoT, and Data Science. David is also responsible for examining the role of cloud computing, collaboration and mobile technologies as they affect these areas. David brings to Ventana Research over twenty-five years of experience, through which he has marketed and brought to market some of the leading edge technologies for helping organizations analyze data to support a range of action-taking and decision-making processes. Prior to joining Ventana Research, David was the Head of Business Development & Strategy at Pivotal a division of EMC, VP of Marketing and Product Management at Vertica Systems, VP of Marketing and Product Management at Oracle, Applix, InforSense and IRI Software. David earned his MS in Business from Bentley University and a BS in Economics from University of Pennsylvania.


        Recent Posts

        If you’ve ever been to London, you are probably familiar with the announcements on the London Underground to “mind the gap” between the trains and the platform. I suggest we also need to mind the gap between data and analytics. These worlds are often disconnected in organizations and, as a result, it limits their effectiveness and agility.

        Read More

        Topics: embedded analytics, Analytics, Business Intelligence, Data Governance, Data Management, data operations, Analytics & Data

        Artificial intelligence and machine learning are valuable to data and analytics activities. Our research shows that organizations using AI/ML report gaining competitive advantage, improving customer experiences, responding faster to opportunities and threats and improving the bottom line with increased sales and lower costs. No wonder nearly 9 in 10 (87%) research participants report using AI/ML or planning to do so.

        Read More

        Topics: Analytics, AI & Machine Learning

        As I recently pointed out, process mining has emerged as a pivotal technology for data-driven organizations to discover, monitor and improve processes through use of real-time event data, transactional data and log files. With recent advancements, process mining has become more efficient at discovering insights in complex processes using algorithms and visualizations. Organizations use it to better understand the current state of systems and business processes. It is also used to enable ...

        Read More

        Topics: Analytics, Business Intelligence, Process Mining, Streaming Analytics, AI & Machine Learning

        Process mining is defined as the analysis of application telemetry including log files, transaction data and other instrumentation to understand and improve operational processes. Log data provides an abundance of information about what operations are occurring, the sequences involved in the processes, how long the processes are taking and whether or not the processes are completed successfully. As computing power has increased and storage costs have decreased, the economics of collecting and...

        Read More

        Topics: Analytics, Business Intelligence, Process Mining, AI & Machine Learning

        In my first perspective on cloud computing realities, I covered some of the cost considerations associated with cloud computing and how the cloud costing model may be different enough from on-premises models that some organizations are taken by surprise. In this perspective. I’d like to focus on realities of hybrid and multi-cloud deployments.

        Read More

        Topics: Cloud Computing, Digital Technology

        Organizations are collecting data from multiple data sources and a variety of systems to enrich their analytics and business intelligence (BI). But collecting data is only half of the equation. As the data grows, it becomes challenging to find the right data at the right time. Many organizations can’t take full advantage of their data lakes because they don’t know what data actually exists. Also, there are more regulations and compliance requirements than ever before. It is critical for...

        Read More

        Topics: Business Intelligence, Data Governance, Data Management, data operations, AI & Machine Learning

        Business intelligence has evolved. It now includes a spectrum of analytics, one of the most promising of which has been described as augmented intelligence. Some organizations have used the term to describe the practical reality that artificial intelligence with machine learning is not replacing human intelligence, but augmenting it. The term also represents the application of AI/ML to make business intelligence and analytics tools more powerful and easier to use. It’s this latter usage that I...

        Read More

        Topics: Analytics, Business Intelligence, natural language processing, AI & Machine Learning, Analytics & Data, Collaborative & Conversational Computing

        The migration to cloud is obvious. Organizations are adopting cloud computing for all variety of applications and use cases. Managed cloud services, commonly referred to as software as a service (SaaS), offer many benefits to organizations including significantly reduced labor costs for system administration and maintenance, as many of these costs are shifted to the software vendor. SaaS also provides organizations with faster time to value as they adopt new technologies by eliminating the need...

        Read More

        Topics: Cloud Computing, Digital Technology

        Organizations are managing and analyzing large datasets every day, identifying patterns and generating insights to inform decisions. This can provide numerous benefits for an organization, such as improved operational efficiency, cost optimization, fraud detection, competitive advantage and enhanced business processes. By bringing the right, actionable data to the right user, organizations can potentially speed up processes and make more effective operational decisions.

        Read More

        Topics: embedded analytics, Business Intelligence, Internet of Things, Streaming Analytics, AI & Machine Learning

        When I looked at the state of analytics recently, it was clear that analytics are not as widely deployed within organizations as they should be. Only 23% of participants in our Analytics and Data Benchmark Research reported that more than one-half of their organization’s workforce are using analytics. There are many elements to becoming a data-driven organization, as my colleague Matt Aslett points out, but analytics are a necessary component. Our research shows that organizations recognize the...

        Read More

        Topics: embedded analytics, Analytics, Analytics & Data
        JOIN OUR COMMUNITY

        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

        View Policy

        Subscribe to Email Updates

        Posts by Month

        see all

        Posts by Topic

        see all


        Analyst Perspectives Archive

        See All