Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing

        Ventana Research Analyst Perspectives

        << Back to Blog Index

        Investment in LMS is an Investment in Organizational Success

        The learning management system technology market has evolved dramatically over the past two decades. Learning management systems, now commonly referred to as learning experience platforms, are an integral resource for any organization concerned about productivity, organizational agility and operational excellence. These technologies enable organizations to demonstrate an investment in people, as the LMS not only facilitates regulatory and legal compliance and other forms of cost and risk avoidance but also improves internal mobility, career growth and the employee experience, leading to improved employee productivity, engagement and retention.

        VR_2022_Learning_Management_Assertion_2_Square_QuincyIn years past, the LMS served primarily as a means for documenting compliance-related activity, or facilitating traditional, instructor-led training sessions across a geographically dispersed audience. Today, asynchronous, self-paced learning, often structured into a personalized curriculum along a desired career path, has become much more prevalent. In fact, I assert that by 2024, LMS and LXP platforms with embedded skill and job ontologies that recommend optimal learning paths will guide one-half of organizations to elevate employee engagement, retention and productivity. Further, organizations are emphasizing informal and social learning to engage workers more effectively, within the flow of daily work.

        Many of today’s learning management platforms use a broad, robust set of capabilities and emerging technologies to personalize the learning experience. Often, instruction is video-based – as opposed to the historic paradigm of slideshow or document publication and review – and often enables comments and messaging to encourage collaboration and group learning. Technology providers have made significant advances in how organizations create and curate content, and artificial intelligence and machine learning capabilities have revolutionized how and where content is recommended to the learners consuming it.

        These new technologies do more than just facilitate a more personalized learning experience: They also provide valuable guidance on learning types and preferences, allowing organizations to maximize learning outcomes and, ultimately, the return on investment. Therefore, business cases for LMS investments are no longer focused primarily on compliance management and skill augmentation, but also on the significant value of knowing the optimal timing, medium, content and target employees for learning initiatives.

        Investments in LMS also support organizations’ environmental, social and governance efforts, the disclosure of which are now largely required by the Securities and Exchange Commission, and increasingly by candidates when considering job opportunities. Social and environmental responsibility encompasses a wide range of topics, but the expectation is that organizations create, communicate and operate according to a set of values that permeate the culture and show commitment to issues like diversity, equity and equality, pay equity, pay transparency and environmental sustainability. Investment in LMS or LXP can help formalize communication of and training around these issues, leading to better democratization of closing skills gaps through AI-recommended learning and development to encourage career growth for everyone. Reduction in carbon footprint is also a benefit, accomplished by moving learning away from paper and into the cloud. These benefits must be measurable for organizations to accurately reflect efforts in these areas. Learning platforms can document and report on measures taken to communicate an organizations’ stance on ESG-related issues and measure worker actions in alignment with these objectives.

        There are endless priorities competing for a piece of the HR leader’s budget, but perhaps none can impact a wider range of organizational objectives than a robust LMS platform. This single investment can bolster employee experience, improve engagement, assist in self-directed career pathing and skills development, mitigate compliance-related risks and even encourage investment through its support of well-structured ESG initiatives. That said, there are myriad technology offerings in the space, and they are not a one-size-fits-all proposition. Organizations considering investment should carefully evaluate current system capabilities – not just on existing content, but ease of new content creation, delivery modes that support a variety of learning types, reporting and analytics, the ability to integrate with other existing technology systems and the use of AI/ML to automatically curate and push new content suggestions to users based on existing behaviors. Most importantly, buyers must determine the level of consultation and change management support that vendors are willing and capable of providing over the lifetime of the relationship. Regulations, candidate and employee expectations and technology will evolve, and the LMS must evolve simultaneously. Proper vendor knowledge and support will ensure the best return on this critical investment.


        Quincy Valencia


        Ventana Research

        Ventana Research, now part of Information Services Group (ISG), is the most authoritative and respected market research and advisory services firm focused on improving business outcomes through optimal use of people, processes, information and technology. Since our beginning, our goal has been to provide insight and expert guidance on mainstream and disruptive technologies. In short, we want to help you become smarter and find the most relevant technology to accelerate your organization's goals.


        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to

        View Policy

        Subscribe to Email Updates

        Posts by Month

        see all

        Posts by Topic

        see all

        Analyst Perspectives Archive

        See All