Ventana Research Analyst Perspectives Earns 2021 Digital Innovation Award for Digital Technology

Posted by Mark Smith on Sep 7, 2021 3:00:00 AM

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT.

wVentana Research has awarded its prestigious 2021 Digital Innovation Award or Digital Technology. This award is given to the vendor that best exemplifies digital technology innovation and change that supports analytics and data, artificial intelligence and machine learning, blockchain, cloud computing, collaborative and conversational computing, extended reality, the internet of things, mobile technology or robotic automation. All finalists in the areas of Digital Technology were considered for this award.

The demand for more agile and workflow-oriented approaches has rapidly become a priority for every organization. Technologies such as AI/ML, bots and natural language, cybersecurity, and wearable computing can improve both efficiency and effectiveness for an organization and its IT operations. Embracing emerging technology is a necessity in today’s competitive environment to enable the workforce and customers to engage effectively and elevate the potential return on the organization’s assets.

Ventana Research selected for the 14th Annual Digital Innovation Award in Digital Technology for its ability to apply natural language processing — specifically the focus on natural language understanding — to achieve semantic intelligence through extracting context and meaning for more effective human insights from language. The platform unifies taxonomies, knowledge graphs, a rules engine and ML with two unique tools — Discover and Answers. Discover processes written text through multilingual categorization and entity and relationship extraction to best identify relevant information. Answers automatically provides answers from knowledge bases and wikis based on the NLU in conversations with customers and agents.

Organizations seeking methods to process natural language through written and spoken methods in internal business processes and with external parties like customers should evaluate the benefits of NLP and the methods of NLU. Unlike other investments that only look at the resulting actions from human interaction, this technology helps ensure a more dynamic and contextual impact to what is said or written. Examining the use of can help significantly advance organizational competencies in NLP and increase the effectiveness of human interactions and digital engagement for worker and customer experiences.

If you have not examined how and its platform and tools can help your organization, it is well worth your time. Congratulations,, for your continued innovation.


Mark Smith

Topics: Customer Experience, Analytics, Internet of Things, Digital Technology, blockchain, natural language processing, Awards, Conversational Computing, AI and Machine Learning, collaborative computing, mobile computing, extended reality

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Mark Smith

Written by Mark Smith

Mark is responsible for the overall direction of Ventana Research and drives the global research agenda covering both business and technology areas. He defined the blueprint for Information Management and Performance Management as the linking together of people, processes, information and technology across organizations to drive effective results. Mark is an expert in technology for business from Performance Management, Business Intelligence, Analytics to Information Management across finance, operations and IT. Mark has held CMO, product development and research roles at companies such as SAP, META Group, Oracle and IRI Software. He has experience across major industries including banking, consumer products, food and beverage, insurance, manufacturing, pharmaceutical and retail and consumer services.