Ventana Research Analyst Perspectives

beqom is a Value Index Leader for Manageability in Sales Performance Management

Posted by Mark Smith on Dec 16, 2019 7:00:00 AM

Here are some insights on beqom drawn from our latest Value Index research, which provides an analytic assessment of how well vendor offerings address buyers’ requirements. The Ventana Research Value Index on Sales Performance Management 2019 is the distillation of a year of market and product research efforts by Ventana Research. We VentanaResearch_SalesPerformanceManagement_ValueIndex-Manageabilityevaluated beqom and eight other vendors in seven categories, five product-related adaptability, capability, manageability, reliability and usability) and two concerning the vendor (TCO/ROI and vendor validation). To arrive at the Value Index rating for a given vendor, we weighted each of the seven categories to reflect its relative importance in an RFP process, with the weightings based on data derived from our benchmark research on sales performance management.

Placing seventh overall in the Value Index is beqom, a compensation management software vendor offering a specific product for sales performance management. The vendor is a Value Index Leader in Manageability due to the product’s administration and security and its support for managing usage in larger deployments.

This vendor’s offering has helped organizations use one provider to handle overall compensation as well as meet the commission and incentive needs in sales and other lines of business. The company has invested in features so the product can adapt to and integrate with a broader range of processes and applications including those in sales. These investments show up in its performance in Adaptability, where it earned its second-highest ranking.

Our assessment finds room for improvement in the product’s capabilities. In this category beqom earned its lowest ranking, struggling to meet application-specific needs. The vendor could provide more robust collaboration and mobile-specific support. It also has room for improvement in meeting the specific needs of sales managers and sellers, though it has begun to provide better mobile support for these roles.

A dedicated provider of compensation managementVentana_Research_Value_Index_Sales_Performance_Management_2019_beqom_190912 software, beqom has done much to demonstrate how it supports the sales organization, but it will have to invest further to meet the broader application and process needs of sales performance management. Despite this, the vendor has been able to meet a diverse set of organizations’ requirements and provides a solid offering.

This research-based index is the most comprehensive assessment of the value of sales performance management software in the industry. You can learn more about our Value Index as an effective vendor selection and RFI/RFP tool here. Participating vendors can learn more about how to use the Value Index here.

Regards

Mark Smith

Topics: Sales, Customer Experience, Office of Finance, Analytics, Contact Center, Data, Sales Performance Management, Financial Performance Management, Digital Technology, Predictive Planning, Conversational Computing, AI and Machine Learning, collaborative computing, mobile computing, subscription management, agent management, intelligent sales

Mark Smith

Written by Mark Smith

Mark is responsible for the overall direction of Ventana Research and drives the global research agenda covering both business and technology areas. He defined the blueprint for Information Management and Performance Management as the linking together of people, processes, information and technology across organizations to drive effective results. Mark is an expert in technology for business from Performance Management, Business Intelligence, Analytics to Information Management across finance, operations and IT. Mark has held CMO, product development and research roles at companies such as SAP, META Group, Oracle and IRI Software. He has experience across major industries including banking, consumer products, food and beverage, insurance, manufacturing, pharmaceutical and retail and consumer services.