Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing


        Ventana Research Analyst Perspectives

        << Back to Blog Index

        Altitude Brings Simplification to Customer Engagement for Contact Centers

        I am happy to share some insight on Altitude drawn from our latest research. The Ventana Research Value Index: Contact Center in the Cloud in 2018 is the distillation of a year of market and product research efforts by Ventana Research. We utilized a structured research methodology that includes evaluation categories designed to reflect the breadth of the real-world criteria incorporated in a request for proposal (RFP) and vendor selection process for contact centers in the cloud. We evaluated Altitude and 12 other vendors in seven categories, five relevant to the product (adaptability, capability, manageability, reliability and usability) and two related to the vendor (TCO/ROI and vendor validation). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our experience and data derived from our benchmark research on contact centers in the cloud.

        VentanaResearch_Contact_Center_in_the_Cloud_ValueIndex_GenericThe Value Index assessed Altitude Xperience Engagement 8.4.1 and Xperience Proactive 8.4.1, released on Dec. 31, 2017. Altitude is an internationally based contact center in the cloud provider that has been expanding its presence globally. Altitude is ranked ninth overall in the 2018 Contact Center in the Cloud Value Index.

        VI_CCCloud_Vendor_AltitudeSoftware Altitude’s highest ranking is fourth in Adaptability as its adaptations and levels of integration are some of the best in the Value Index. It also placed well in Capability where it is fifth due to its sophisticated interaction capabilities. Altitude also ranks fifth in Validation, although the company could have placed higher had it supplied more in-depth information in the review process and on its website on its services and support.

        Altitude’s lowest rank is in Usability where it is 11th, reflecting the quality of its support for the array of roles that use the software. The company also ranks 11th in TCO/ROI, as its documentation on depth of service and investments needs improvement. Altitude has been rapidly expanding its presence worldwide and is working with partners to help it reach its goals and deliver customer value. It provides a robust framework for ensuring the operations and continuity of its contact center in the cloud.

        This research-based index is the first such industry undertaking to assess the value of software designed specifically for enabling a contact center in the cloud. You can learn more about Altitude and others in our Value Index as an effective vendor selection and RFI/RFP tool and can read the whole Value Index report.

        Regards,
        Mark Smith
        CEO & Chief Research Officer

        Get the full picture Read the Contact Center in the Cloud Value Index report

        Authors:

        Mark Smith
        Partner, Head of Software Research

        Mark Smith is the Partner, Head of Software Research at ISG and Ventana Research leading the global market agenda as a subject matter expert in digital business and enterprise software. Mark is a digital technology enthusiast using market research and insights to educate and inspire enterprises, software and service providers.

        JOIN OUR COMMUNITY

        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

        View Policy

        Subscribe to Email Updates

        Posts by Month

        see all

        Posts by Topic

        see all


        Analyst Perspectives Archive

        See All