Ventana Research Analyst Perspectives

Splunk Vies to Become Big Data Platform for Operational Intelligence

Posted by Ventana Research on Nov 5, 2014 12:28:40 AM

At a conference of more than 3,500 users, Splunk executives showed off their company’s latest tools. Splunk makes software for discovering, monitoring and analyzing machine data, which is often considered data exhaust since it is a by-product of computing processes and applications. But machine data is essential to a smoothly running technology infrastructure that supports business process. One advantage is that because machine data not recorded by end users, it is less subject to input error. Splunk has grown rapidly by solving fundamental problems associated with the complexities of information technology and challenging assumptions in IT systems and network management that is rapidly being referred to as big data analytics. The two main and related assumptions it challenges are that different types of IT systems should be managed separately and that data should be modeled prior to recording it. Clint Sharp, Splunk’s director of product marketing, pointed out that network and system data can come from several sources and argued that utilizing point solution tools and a “model first” approach does not work when it has to deal with big data and a question-and-answer paradigm. Our research into Operational Intelligence finds that IT systems are most important information source in almost two thirds (62%) of organizations. Splunk used the conference to show how it has brought to these data management innovations the business trends of mobility, cloud deployment and security.

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Topics: Operational Performance, Business Analytics, Business Intelligence, Business Performance, Cloud Computing, Customer & Contact Center, Operational Intelligence, #Splunk #bigdata #analytics, #splunkconf