Ventana Research Analyst Perspectives

Nomis Advances Price Optimization in Financial Services

Posted by Robert Kugel on May 7, 2013 10:14:38 AM

At this year’s Global Pricing Forum, host Nomis Solutions announced the availability of its Discretion Manager software, which supports dynamic price negotiations. The annual event brings together thought leaders and practitioners interested in pricing. Nomis currently has 17 of the largest 100 banks as customers. With more customers, this year’s event had larger attendance than last year’s.

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Topics: Big Data, Sales Performance, credit, financial analytics, Nomis Solutions, pricing and revenue optimization, PRO, yield management, Operational Performance, Analytics, Business Analytics, Business Performance, Financial Performance, pricing, banking, financial services

Nomis Global Pricing Forum Highlights Pricing Optimization

Posted by Robert Kugel on May 8, 2012 10:26:27 AM

I recently attended the 2012 Global Pricing Forum hosted by Nomis Solutions, a provider of software and services to banking and finance companies. This annual event brings together thought leaders and practitioners in the area of pricing and revenue optimization (PRO). This technique uses analytics to sift through large data sets to tease out customer behavior characteristics, identify customer segments and quantify their price sensitivities. These complex calculations require software designed for the purpose, but most in the financial services industry rely on older methods that produce less-than-optimal results. Analytics can help organizations more carefully manage the process of defining offers to customers (especially the levels of discretion offered to account managers and sales people) and the terms and conditions.

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Topics: Sales Performance, Supply Chain Performance, credit, financial analytics, Nomis Solutions, pricing and revenue optimization, PRO, yield management, Operational Performance, Analytics, Business Analytics, Financial Performance, pricing, banking, financial services