Ventana Research Analyst Perspectives

Big Data Drives Price and Revenue Optimization

Posted by Ventana Research on Jun 25, 2016 9:13:12 AM

Information technology enables a data-driven management style that was not feasible until powerful, affordable computers became generally available. There’s no bright line marking when this became possible; the process is ongoing. People were using financial analytics long before ENIAC, the first general-purpose computer, appeared, but the metrics available were not especially timely, broadly applicable to day-to-day situations or comprehensive enough to inform most management decision-making. Even today, there are many areas of business management where companies continue to operate much as they have in the past. One of those is pricing.

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Topics: Big Data, Sales Performance, price, pricing, optimization, revenue, customer, c, Customer Performance, Operational Performance, Business Analytics, Business Performance, Financial Performance, Uncategorized