Ventana Research Analyst Perspectives

Big Data Analytics Faces a Chasm of Understanding

Posted by Ventana Research on Feb 22, 2013 10:00:19 AM

The challenge with discussing big data analytics is in cutting through the ambiguity that surrounds the term. People often focus on the 3 Vs of big data – volume, variety and velocity – which provides a good lens for big data technology, but only gets us part of the way to understanding big data analytics, and provides even less guidance on how to take advantage of big data analytics to unlock business value.

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Topics: Big Data, Microsoft, SAP, SAS, Excel, designed data, Operational Performance, organic data, Analytics, Business Analytics, Business Intelligence, Business Performance, Cloud Computing, Customer & Contact Center, Financial Performance, Governance, Risk & Compliance (GRC), IBM, Information Applications, Location Intelligence, Operational Intelligence, Oracle, SPSS