Ventana Research Analyst Perspectives

The Conundrum of Changes in Market Research and Predictive Analytics

Posted by Ventana Research on Dec 13, 2012 10:11:56 AM

As a market research practitioner and a technology industry analyst covering big data and business analytics, I enjoyed listening to other analysts discuss the market research industry in a webinar.  My own research augments and sometimes contrasts with that of the webinar participants.

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Topics: Market Research, Business Intelligence, Business Performance, Customer & Contact Center, Operational Intelligence, greenbook blog, market insights, next generation market research