Ventana Research Analyst Perspectives

PivotLink Analyzes Shoppers with Retail Analytics in the Cloud

Posted by Ventana Research on Oct 16, 2012 11:49:39 AM

I had the opportunity last week to visit PivotLink in the Bellevue, Washington, office that houses the company’s development team and marketing leadership to see its software. After taking the helm a little more than a year ago and putting a new team in place, CEO Bruce Armstrong has positioned the company above the fray of the crowded business intelligence software set. The company has smartly moved into the retail space with user-friendly tools that should appeal to mid-tier retailers and where its historical success had been in the market. Building on my earlier analysis on PivotLink and its advancement into analytics and cloud computing but I will assess its software and efforts to help the retail industry.

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Topics: Retail Analytics, Sales Performance, Operational Performance, Business Analytics, Business Intelligence, Business Performance, Cloud Computing, Customer & Contact Center, Location Intelligence, marketing analytics