Data is a commodity in business. To become useful information, data must be put into a specific business context. Without information, today’s businesses can’t function. Without the right information, available to the right people at the right time, an organization cannot make the right decisions nor take the right actions, nor compete effectively and prosper. Information must be crafted and made available to employees, customers, suppliers, partners and consumers in the forms they want it at the moments they must have it. Optimizing information in this manner is essential to business success. Yet I see organizations today focusing on investments in big data because they believe it can effortlessly bring analysts insights. That premise is incorrect.
Topics: Appliances, Aster Data, Data Warehousing, Predictive Analytics, Sales Performance, Supply Chain Performance, Teradata, Operational Performance, Business Analytics, Business Intelligence, Business Performance, Customer & Contact Center, Financial Performance, Workforce Performance