Data is a commodity in business. To become useful information, data must be put into a specific business context. Without information, today’s businesses can’t function. Without the right information, available to the right people at the right time, an organization cannot make the right decisions nor take the right actions, nor compete effectively and prosper. Information must be crafted and made available to employees, customers, suppliers, partners and consumers in the forms they want it at the moments they must have it. Optimizing information in this manner is essential to business success. Yet I see organizations today focusing on investments in big data because they believe it can effortlessly bring analysts insights. That premise is incorrect.
Did you catch all the big data analogies people used in 2012? There were many, like the refinement of oil analogy, or the spinning straw into gold analogy, and less useful but more entertaining ones, like big data is like a box of chocolates, or big data is like The Matrix (because “there’s no way Keanu Reeves learns Kung Fu in five seconds without using big data”). I tend to like the water analogy, which I’ll use here to have a little fun and to briefly describe how I see the business analytics market in 2013.
Topics: Big Data, Sales Performance, Social Media, Supply Chain Performance, Analyst, IT Performance, Operational Performance, Business Analytics, Business Collaboration, Business Intelligence, Business Performance, CIO, Cloud Computing, Customer & Contact Center, Financial Performance, Governance, Risk & Compliance (GRC), Information Applications, Information Management, Location Intelligence, Operational Intelligence, Workforce Performance, Data
One trend in business software that’s still in its early stages but gathering momentum is the availability of modeling tools that fill the gap between desktop spreadsheets and enterprise systems. Granted this “early stage” has been under way for quite some time, but the technology has finally progressed to the point where I expect it to get increasing market traction.
Topics: Database, Planning, Sales Performance, Analyst, Anaplan, Forecast, BizNet Software, Essbase, model, plan, Quantrix, Operational Performance, Analytics, Business Analytics, Business Collaboration, Business Intelligence, Business Performance, Financial Performance, In-memory, Workforce Performance, finance, analysis, analytic application, BI, business model, business plan, financial model, spreadsheet