Ventana Research Analyst Perspectives

The State of Product Information Management Software for Business and IT

Posted by Ventana Research on Nov 8, 2015 7:12:17 PM

The importance of product information management (PIM) has become clear in recent years and especially as it relates to master data management. As I recently wrote handling this business process effectively and using capable software should be priorities for any organization in marketing and selling its products and services but also interconnecting the distributed supply chain. Our research on product information management can help organizations save time and resources in efforts to ensure that product information is an asset to facilitate efficiency in many business processes. Through years of benchmarking, we have developed a blueprint for managing and improving product information. Using this approach enables companies to more effectively align and link their activities and processes. Of course achieving effectiveness also requires using applications that create consistent, reliable product information. We regularly update our Value Index for PIM to enable companies to evaluate vendors and their applications’ suitability for use in all business processes requiring product information.

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Topics: Big Data, Master Data Management, Sales Performance, Supply Chain Performance, Agility Multichannel, Enterworks, Marketing, Operational Performance Management (OPM), Stibo Systems, Webon, Business Performance, CIO, Financial Performance, IBM, Informatica, Information Management, Oracle, ADAM Software, Information Optimization, Product Information Management, Riversand