Ventana Research Analyst Perspectives

Here’s What Marketers Should Do at Dreamforce

Posted by Mark Smith on Aug 29, 2011 9:54:01 AM

The largest cloud computing conference, Dreamforce 2011, operated by, is now upon us. This year attendance is estimated to be over 40,000, and there will be more technology- and developer-focused attendees and dialogue than marketing material. Unlike past years, I expect marketing professionals to be a small percentage of attendees, so I thought I would offer them a guide through the circus of activities at the conference.  

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Topics: Sales Performance, Social Media, Apprimo, ExactTarget, HubSpot, Manticore Technology, Marketing, Marketing Automation, Marketo, Pardot, Revenue Performance, Sales Force Automation, Operational Performance, Business Collaboration, Business Mobility, Business Performance, Cloud Computing, Customer & Contact Center, Financial Performance, IBM, ActOn Software, CFO, CMO, CRM, Demand Generation, Eloqua, iContact, Salesforce, SFA, Unica