Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing

        Ventana Research Analyst Perspectives

        << Back to Blog Index

        Interactive Intelligence Offers Trial Access to Contact Center in the Cloud

        Cloud computing offers companies opportunity to innovate in the ways their contact centers handle customer interactions. Systems vendors have been gradually moving call and other interaction management to the cloud, along with some of the core applications required to operate a contact center such as call recording, workforce management and analytics. Interactive Intelligence is one of the front runners in this market with its Customer Interaction Center. To approach potential customers that aren’t convinced of the virtues of cloud-based systems, Interactive Intelligence recently launched a new service, Quick Spin, a trial version of the its suite.

        Quick Spin includes all the communications in the cloud capabilities (PBX, auto-attendant, presence, conferencing, desktop call control and unified messaging), call routing (ACD), on-demand call recording, basic IVR, real-time speech analytics, reporting and other analytics. These capabilities are all accessed via the Web, and companies can use them for a limited time to see whether the service is for them.

        Setting up Quick Spin is a six-step process. Users define up to five agent skills, such as language spoken or call types handled and profiles of up to 10 agents who will be involved in the trial. Next they create work groups (which many centers call queues), for example, technical support or complaints, and then assign agents to these groups. Then they create some simple IVR messages in text form, which the system converts to voice responses depending on what number the caller dials. In the next step users input five positive phrases and five negative phrases to be monitored using real-time speech analytics, assigning a rating on how likely each is to produce false-positive ratings. Finally Interactive Intelligence assigns an in-bound call number for customers to use, and agents are allocated extension numbers to which their calls will be delivered. At this point the company is up and running with a contact center of limited scope but that will operate in almost the same way as centers running full-function systems. Mangers can change skills, work groups or people engaged in the trial as they might in a fully operational center. The real-time speech analytics raises alerts if the phrases are spotted, and the reporting and analytics produce reports and analysis of how the trial performs, so at the end of the test period companies have a realistic sense of how a center would work using the complete Interactive Intelligence product suite.

        Interactive Intelligence realizes that some companies are reluctant to use cloud-based systems, with security and fear of the unknown as major concerns. However, today for many companies there are several pressing reasons why they need to upgrade their contact centers, among them to reduce operating costs, to provide multichannel customer service and to support home-based and mobile users. This trial version from Interactive Intelligence offers companies a chance to overcome some of their fears and gain hands-on experience of how a cloud-based center would work. It also offers the chance for companies to improve interaction-handling, and so I recommend that those uncertain about utilizing a contact center in the cloud give it serious consideration.

        Have you adopted any cloud-based systems for your contact center, or are you in the processes of evaluating potential suppliers? If so please tell us more and collaborate with me.


        Richard Snow – VP & Research Director


        Ventana Research

        Ventana Research, now part of Information Services Group (ISG), is the most authoritative and respected market research and advisory services firm focused on improving business outcomes through optimal use of people, processes, information and technology. Since our beginning, our goal has been to provide insight and expert guidance on mainstream and disruptive technologies. In short, we want to help you become smarter and find the most relevant technology to accelerate your organization's goals.


        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to

        View Policy

        Subscribe to Email Updates

        Posts by Month

        see all

        Posts by Topic

        see all

        Analyst Perspectives Archive

        See All