Ventana Research Analyst Perspectives

2017 Big Data Prediction: A’s Replace V’s

Posted by David Menninger on Mar 1, 2017 11:11:24 PM

Big data initially was characterized in terms of “the three V’s,” volume, velocity and variety. Nearly five years ago I wrote about the three V’s as a way to explain why new and different technologies were needed to deal with big data. Since then the industry has tackled many of the technical challenges associated with the three V’s. In 2017 I propose that we focus instead on a different letter, which includes these A’s: analytics, awareness, anticipation and action. I’ll explain why each is important at this stage of big data evolution.

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Topics: data science, Machine Learning, Business Intelligence, Collaboration, Data Preparation, Internet of Things, Information Optimization, analytics, Mobile Big Data