Ventana Research Analyst Perspectives

Research Finds Mobile Analytics and BI Reach Crossroads

Posted by Ventana Research on Sep 9, 2016 9:04:09 AM

Ventana Research has newly published its Mobile Analytics and Business Intelligence 2016 Value Index. The Value Index provides a comprehensive evaluation of vendors and their product offerings across seven categories. In performing that analysis, I realized that this software category is at a crossroads. Once an optional capability often reserved for executives, mobile analytics is becoming a requirement of business users across organizations. The blurring of lines between work and personal lives has provoked a change from single device BI to BI on multiple devices including smartphones and tablets as well as laptops and desktops. From a platform standpoint, the adoption of HTML5 is contesting the prevalence of native mobile applications.

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Topics: Mobile Technology, Business Analytics, Business Intelligence, Information Optimization, Mobile BI, Analytics, Business Intelligence