Ventana Research has newly published its Mobile Analytics and Business Intelligence 2016 Value Index. The Value Index provides a comprehensive evaluation of vendors and their product offerings across seven categories. In performing that analysis, I realized that this software category is at a crossroads. Once an optional capability often reserved for executives, mobile analytics is becoming a requirement of business users across organizations. The blurring of lines between work and personal lives has provoked a change from single device BI to BI on multiple devices including smartphones and tablets as well as laptops and desktops. From a platform standpoint, the adoption of HTML5 is contesting the prevalence of native mobile applications.