Ventana Research Analyst Perspectives

Optimizing the Business of Selling in 2017

Posted by Mark Smith on Mar 20, 2017 9:22:16 AM

I am happy to provide my personal perspective on the potential of sales organizations, processes and technology to supercharge business activity in 2017. The sales processes of organizations – whether they involve digital commerce or direct or indirect physical selling – should be part of continuous optimization efforts to reach maximum results. To do this, the people leading and running sales processes must be able to use technology that supports their responsibilities and analyzes the crucial information coming into the business. For almost 15 years, we have advocated for sales applications and tools that are necessary to optimize sales effectiveness and improve the outcomes of their sales efforts. The available portfolio is much larger than sales force automation (SFA) and involves more than the continued use of CRM, which has clear limits in its ability to manage customer relationships. The applications on offer include many facets of sales:  coaching, compensation management, contract management, configure price quote (CPQ), forecasting, quota and territory management, planning and optimization, pricing and revenue optimization, and target or market intelligence. New applications designed for sales also enable digital effectiveness that can transform organizations. Let me provide my perspective on six topics that are shaping the way sales can and should operate in 2017, and which are part of our sales research agenda for the year.

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Topics: Big Data, Sales, Machine Learning, Mobile Technology, cloud computing, Product Information Management, Sales Performance Management, analytics, digital technology, Billing and Recurring Revenue, Digital Commerce, Operations & Supply Chain, Sales and Operations Planning, Machine Learning and Cognitive Computing, Sales Enablement and Execution, Collaboration for Business, Sales Planning and Analytics

The Office of Finance Research Agenda for 2017

Posted by Robert Kugel on Feb 16, 2017 6:33:20 AM

Senior finance executives and finance organizations that want to improve their performance must recognize the value of technology as a key tool for doing high-quality work. Consider how poorly your organization would perform if it had to operate using 25-year-old software and hardware. Having the latest technology isn’t always necessary, but it’s important for executives to understand that technology shapes a finance organization’s ability to improve its overall effectiveness.

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Topics: Big Data, data science, Mobile, Mobile Technology, Office of Finance, cloud computing, Continuous Planning, revenue recognition, Business Intelligence, Collaboration, analytics, Financial Performance Management, recurring revenue, Price and Revenue Management, Inventory Optimization, Billing and Recurring Revenue, Operations & Supply Chain, Enterprise Resource Planning, Sales and Operations Planning, Machine Learning and Cognitive Computing, ERP and Continuous Accounting, Collaboration for Business

Research Agenda Will Track Big Data and Information Management in 2017

Posted by David Menninger on Feb 15, 2017 9:09:50 AM

Big data has become an integral part of information management. Nearly all organizations have some need to access big data sources and produce actionable information for decision-makers. Recognizing this connection, we merged these two topics when we put together our recently published research agendas for 2017. As we plan our research, we focus on current technologies and how they can be used to improve an organization’s performance. We then share those results with our readers.

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Topics: Big Data, data science, Data Governance, Data Integration, Data Preparation, Information Management, Internet of Things, analytics, Machine Learning and Cognitive Computing, Machine Learning Digital Technology

Research Agenda Will Guide Business Analytics in 2017

Posted by David Menninger on Feb 8, 2017 8:19:39 AM

Ventana Research analysts recently published our research agendas for 2017. As we put together these plans we think about the forces that are shaping the markets that we cover and then craft agendas that study these issues to provide insights for our community. I’ve been working in the business intelligence (BI) and analytics market for nearly 25 years, and throughout that time the industry has been trying to make analytics useful to increasingly wider audiences. That focus continues to today. Better search and presentation methods, including visual discovery and natural-language processing, are promising ways to engage more users. We also see organizations supporting their users in specific functional roles with relevant and accessible analytics. My colleagues examine these issues as part of their agendas in the Office of FinanceSalesMarketingCustomer ExperienceOperations and Supply Chain, and Human Capital Management. While their agendas include analytics within specific domains, my own research focuses on a range of analytics issues across domains including cloud computing, mobility, collaboration, data science and the Internet of Things.

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Topics: Big Data, data science, Mobile Technology, cloud computing, Business Intelligence, Collaboration, Internet of Things, analytics, Machine Learning and Cognitive Computing, Machine Learning Digital Technology, Collaboration for Business

IBM and The World of Watson

Posted by David Menninger on Dec 16, 2016 11:52:10 PM

IBM recently held its inaugural World of Watson event. Formerly known as IBM Insight, and prior to that IBM Information on Demand, the annual event, attended by 17,000 people this year, showcases IBM’s data and analytics and the broader IBM efforts in cognitive computing. The theme for the event, as you might guess, was the Watson family of cognitive computing products. I, for one, was glad to spend more time getting to know the Watson product line, and I’d like to share some of my observations from the event.

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Topics: Big Data, data science, Machine Learning, cloud computing, cloud computing, Business inteligence, Data Governance, Data Integration, Internet of Things, Information Optimization, analytics, analytics, Machine Learning and Cognitive Computing