The concept and implementation of what is called big data are no longer new, and many organizations, especially larger ones, view it as a way to manage and understand the flood of data they receive. Our benchmark research on big data analytics shows that business intelligence (BI) is the most common type of system to which organizations deliver big data. However, BI systems aren’t a good fit for analyzing big data. They were built to provide interactive analysis of structured data sources using Structured Query Language (SQL). Big data includes large volumes of data that does not fit into rows and columns, such as sensor data, text data and Web log data. Such data must be transformed and modeled before it can fit into paradigms such as SQL.
Topics: Big Data, Predictive Analytics, Software as a Service, IT Analytics & Performance, Operational Performance, Analytics, Business Analytics, Business Intelligence, Business Performance, Cloud, Information Management, Operational Intelligence, Data, Information Optimization, hybrid cloud, infrastructure as a service, private cloud, public cloud
As I discussed in the state of data and analytics in the cloud recently, usability is a top evaluation criterion for organizations in selecting cloud-based analytics software. Data access of cloud and on-premises systems are essential antecedents of usability. They can help business people perform analytic tasks themselves without having to rely on IT. Some tools allow data integration by business users on an ad hoc basis, but to provide an enterprise integration process and a governed information platform, IT involvement is often necessary. Once that is done, though, using cloud-based data for analytics can help, empowering business users and improving communication and process .
Topics: Sales Performance, Software as a Service, Mobile Technology, Customer Performance, Operational Performance, Analytics, Business Analytics, Business Collaboration, Business Intelligence, Business Mobility, Cloud, Cloud Computing, Information Management, Operational Intelligence, Data, hybrid cloud, infrastructure as a service, private cloud, public cloud
Our recently completed benchmark research on data and analytics in the cloud shows that analytics deployed in cloud-based systems is gaining widespread adoption. Almost half (48%) of participating organizations are using cloud-based analytics, another 19 percent said they plan to begin using it within 12 months, and 31 percent said they will begin to use cloud-based analytics but do not know when. Participants in various areas of the organization said they use cloud-based analytics, but front-office functions such as marketing and sales rated it important more often than did finance, accounting and human resources. This front-office focus is underscored by the finding that the categories of information for which cloud-based analytics is most often deemed important are forecasting (mentioned by 51%) and customer-related (47%) and sales-related (33%) information.
Topics: Software as a Service, Operational Performance Management (OPM), Analytics, Business Analytics, Business Collaboration, Business Intelligence, Customer & Contact Center, Operational Intelligence, Business Performance Management (BPM), Data, Information Optimization, hybrid cloud, infrastructure as a service, private cloud, public cloud