Ventana Research Analyst Perspectives

Genesys and IBM to Improve Customer Engagement with IBM Watson

Posted by Richard Snow on Jun 14, 2014 9:34:23 AM

The contact center market continues to shift focus from handling customer calls as efficiently as possible to providing superior customer engagement across multiple touch points. The latest advancement is an joint announcement from IBM and Genesys who have signed a partnership agreement to provide “smarter customer engagement”. The agreement includes a technology partnership and a joint marketing plan, and brings together IBM’s Watson Engagement Advisor and Genesys’ Customer Experience Platform.

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Topics: Social Media, Customer Experience Management, Genesys, Mobile apps, Self-service, Operational Performance, Cloud Computing, Customer & Contact Center, Customer Service, Call Center, Cognitive Computing, Contact Center, CRM, IBM Watson

IBM Delivers New Talent Management Suite

Posted by stephanmillard on Mar 13, 2014 1:11:02 AM

At its recent Connect 2014 event IBM announced IBM Kenexa Talent Suite, an integrated talent management suite. The release strengthens its Smarter Workforce initiative by combining IBM and Kenexa products and services in one human capital management (HCM) offering. IBM Kenexa Talent Suite also addresses increasing efforts by human resources organizations to optimize their activities through more effective use of technology, a topic covered in our 2014 HCM research agenda. Specifically, the release integrates talent management process automation capabilities with collaboration and also can be complemented with its workforce analytics to help organizations be more efficient and productive; our benchmark research shows these are the leading benefits of using human capital analytics systems.

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Topics: Big Data, SAP, Social Media, HCM, Kenexa, Mobile Computing, Recruiting, BrassRing, Analytics, Business Analytics, Business Collaboration, Business Intelligence, Cloud Computing, Collaboration, IBM, Oracle, Workforce Performance, Cognitive Computing, HR, IBM Watson, Social

IBM Bets a Billion to Mobilize Watson Business Unit and Monetize Cognitive Computing

Posted by Mark Smith on Jan 13, 2014 8:04:28 AM

With much fanfare and a rarely seen introduction by CEO Ginni Rometty, IBM launched IBM Watson as a new business unit focused on cognitive computing technology and solutions, now being led by Senior Vice President Mike Rhodin. The announcement is summarized here:. Until now IBM Watson was important but had neither this stature in IBM’s organizational structure nor enough investment to support what the company proclaims is the third phase of computing. As IBM tells it, computing paradigms began with the century-old tabular computing, followed by the age of programmatic computing, in which IBM developed many products and advancements. The third phase is cognitive computing, an area in which the company has invested significantly to advance its technology. IBM has been on this journey for some time, long before the IBM Watson system beat humans on Jeopardy!. Its machine-learning efforts started with the IBM 704 and computer checkers in the 1950s, followed by decades of utilizing the computing power of the IBM 360 mainframe, the IBM AS/400, the IBM RS/6000 and even IBM XT computers in the 1980s. Now IBM Watson is focused on reaching the full potential of cognitive computing.

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Topics: Big Data, Sales Performance, Social Media, Supply Chain Performance, IT Performance, Operational Performance, Analytics, Business Analytics, Business Collaboration, Business Intelligence, Business Performance, CIO, Cloud Computing, Customer & Contact Center, Financial Performance, Governance, Risk & Compliance (GRC), Information Applications, Information Management, Location Intelligence, Operational Intelligence, Workforce Performance, Cognitive Computing, Discovery, Exploration, IBM Watson

IBM Watson Engagement Advisor for Smarter Customer Service

Posted by Richard Snow on May 25, 2013 10:56:40 PM

Recently my colleague Mark Smith wrote about the IBM Watson platform. Mark is our expert on technically complex subjects like IBM Watson and‎ cognitive computing and the value it can provide to organizations and wrote an educational white paper on the topic. In fact IBM Watson was awarded the 2012 Ventana Research Technology Innovation Award. I focus on the customer and the customer experience, but I became engaged with the launch of the IBM Watson Engagement Advisor, which uncannily brings the two together.

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Topics: Social Media, Customer Analytics, Customer Experience Management, Social CRM, Mobile apps, Self-service, Operational Performance, Business Performance, Cloud Computing, Customer & Contact Center, Customer Service, IBM, Call Center, Cognitive Computing, Contact Center, Contact Center Analytics, CRM, IBM Watson, Text Analytics, Cognitive Systems

IBM Watson Advances a New Category of Cognitive Computing

Posted by Mark Smith on Dec 11, 2012 10:42:31 AM

IBM Watson blends existing and innovative technology into a new approach called cognitive computing. At the simplest operational level it is technology for asking natural language-based questions, getting answers and support appropriate action to be taken or provide information to make more informed decisions. The technology relies on massive processing power to yield probabilistic responses to user questions using sophisticated analytical algorithms. A cognitive system like Watson accesses structured and unstructured information within an associated knowledge base to return responses that are not simply data but contextualized information that can inform users’ actions and guide their decisions. This is a gigantic leap beyond human decision-making using experience based on random sources from the industry and internal sets of reports and data.

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Topics: Sales Performance, Supply Chain Performance, Machine Learning, IT Performance, Operational Performance, Business Analytics, Business Intelligence, Business Performance, Customer & Contact Center, Financial Performance, IBM, Information Management, Workforce Performance, Cognitive Computing, Expert System, IBM Watson