Ventana Research Analyst Perspectives

CallCopy Emerges as a Player in Agent Performance Management

Posted by Richard Snow on Nov 27, 2010 5:27:51 PM

Last year I carried out research to discover how companies manage their workforces in handling customer interactions; I investigated their best practices, technologies being used and priorities for the future. The findings led me to define agent performance management (APM) as an extension of what other observers call workforce optimization; APM includes call routing, call recording, quality monitoring, workforce management, training and coaching, agent compensation management and agent-focused analytics. The results showed that many companies want to expand their call-recording capabilities to include all calls, that optimizing the utilization of agents is high on their agenda and that they want to take advantage of new technologies such as analytics for the agent’s desktop, speech and text to get a fuller picture of agent performance.

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Topics: Call Copy, Operational Performance, Agent Performance Management, Call Center